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Digital Marketing Blog

Paid Ads 2 min

21 Bing Ads Hacks That’ll Increase Clicks While Decreasing Spend

Before I launch into this article, I want to get the elephant in the room out of the way. Bing.…
Ecommerce 14 min

How to Write an Ecommerce Product Page That Converts at 26%

High conversion rates have become somewhat of a myth. Some people talk about them as if they’re Bigfoot. They believe…

How Pandora Uses Data to Improve Its Service and Music Stations

When it comes to discovering music you’ll love, few companies do it better than Pandora. From the core of its…

How 4 Major Retailers are Using Big Data

When it comes to Big Data, it’s not how much you have — it’s what you do with it that…
Social Media 2 min

How to Use Your LinkedIn Page as a Sales Funnel

I think LinkedIn is one of the best social media networks to be on, hands down. Sure, the big names…

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Ecommerce 13 min

7 Emails Your E-commerce Store Needs to Be Able to Send Out on an Automated Basis

With all the hype surrounding social media in recent years, it’s easy to forget that email remains the most potent…
CRO / UX 2 min

19 Psychological Principles That’ll Improve Your Homepage Conversion Rate

Psychology is the magic bullet of conversion optimization. Well, maybe that’s a tad bit idealistic. But psychology is arguably the…
Marketing 8 min

How Netflix Maintains a Low Churn Rate by Keeping Customers Engaged & Watching

With over 90 million customers watching a combined 125 million hours of television and movies everyday, there’s no doubt that…
Digital PR 2 min

How to Spy Out Your Competitor’s Backlink Profile and Gain 20% More Links to Your Site

I want you to try something. Right now, think of your top competitors. They might be doing better than you,…
SEO 1 min

How to Develop a Multiple Domain SEO Strategy

Have you ever wondered just how much SEO power you could have? Maybe you’ve been trying to rank for a…

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How Uber Uses Data to Improve Their Service and Create the New Wave of Mobility

When it comes to moving people and making deliveries, few companies are more widespread and more widely-recognized than Uber. But…
Paid Ads 2 min

How to Dominate AdWords Using Close Variants

I hear it all the time: “Google AdWords is a waste of money.” You probably hear this too. And do…
Email 12 min

How to Align Email Marketing to The Buyer’s Journey (With Examples)

Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is…
Content 2 min

How to Write Data-Driven Content: A Step-by-Step Guide

Honest question: Why do you read this blog? I’m not usually a betting man, but I’d wager that you read…
SEO 3 min

How to Create an SEO Friendly Homepage

Homepage SEO. It’s a simple concept, right? You’ve probably been optimizing homepages as long as you’ve been doing keyword research.…

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