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Digital Marketing Blog

Ecommerce 6 min

5 Ways to Make Your E-Commerce Website Search Feature Convert

Compared to other metrics, site search usually gets passed over as one of those things you’ll improve “soon.” It’s not…
Marketing 7 min

How to Avoid the Destructive Power of Adjectives in Your Marketing Copy

Adjectives are a copywriter’s nightmare. Pick the right adjective and your sales copy is memorable and persuasive. Choose the wrong…
CRO / UX 8 min

Are You Making These 5 Common Website Navigation Mistakes?

It’s critical. The design of a website’s navigation has a bigger impact on success or failure than almost any other…
Marketing 10 min

Sell More This Year by Not “Selling” at All – 3 Simple Guidelines, and One Perfect Secret Weapon

You’ve heard it said that people love to buy, but hate to be sold. Nowhere is this more epitomized than…
Social Media 5 min

5 Ways to Automate Your Pinterest Marketing Strategy

Did you know that, according to Vertical Response, 71% of small businesses never use Pinterest? And did you know that…

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The 5 “Must Have” Metrics for Your SaaS Business

There’s an acronym out there: KPI. It stands for Key Performance Indicators. It’s a fancy way of saying “the most…
Content 9 min

How to Keep Content Thieves from Stealing Your Work

Plagiarism is a problem of epidemic proportions on the internet. It has been much too easy for someone to copy…

How to Track Offline Marketing Campaigns with Analytics

If you have been following the Neil Patel blog for a while, you know there is plenty of valuable information…

The Google Analytics Conversion Funnel Survival Guide

Every online business has steps that people must take to become a customer. You can say that ad supported businesses…
Marketing 16 min

6 Ways You Can Improve Churn Rate and Increase Revenue

There’s a lot of focus in the business world on making sales. But a less talked about (and arguably more…

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Ecommerce 10 min

7 Critical SEO Errors of E-commerce Websites

It’s common for online merchants to think that by simply listing hundreds or even thousands of products on their e-commerce…
Marketing 8 min

Why Understanding Expectations Is Crucial For Customer Service

Customer service is about expectations. And the expectations that customers have today were shaped by their previous experiences. Businesses need…
Email 7 min

5 Email Marketing Lessons From The Obama Campaign

Politics is a subject that often gets a lot of people riled up
 Fortunately, we’re here to talk about email…
Digital PR 8 min

The Ultimate Resource Guide to Blogger Outreach and Guest Blogging

If you want to increase exposure for your business (beyond optimizing your website for search and growing your social media…
Content 16 min

How To Write Seductive Sales Copy Like Apple

How does Apple do it? Apple seduces with great design. It creates a big buzz for each product launch. And…

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from Small Business to Enterprise

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