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Digital PR 12 min

Discord as an Engagement and Digital PR Platform

Discord has moved far beyond its gaming roots. Today, it’s becoming a direct access channel for brands that care about…
Kayla Bautista
Kayla Bautista Social Media Manager
Jan 28, 2026
Illustration of Google AI Mode with text that reads "What Is Google AI Mode and How Does It Work?"
News & Trends 17 min

What Is Google AI Mode and How Does It Work?

Does Google’s AI Mode mark a real shift in how search works? There’s a strong case that it does. And…
Nikki Brandemarte
Nikki Brandemarte Senior SEO Strategist
Jan 21, 2026
How Marketers are Spending Their Money in 2026
News & Trends 12 min

How Marketers Are Spending in 2026

Marketing budgets aren’t collapsing in 2026, but they are making a shift. That’s the part many teams miss. That distinction…
Matthew Santos
Matthew Santos Chief Product Officer
Jan 20, 2026
A graphic that says "How To Adapt Your Entire Marketing Funnel With AI."
Marketing 10 min

How To Adapt Your Entire Marketing Funnel With AI

Marketing is moving faster than most teams can keep up with. Users expect answers immediately. They jump across channels before…
Matthew Santos
Matthew Santos Chief Product Officer
Jan 13, 2026
Social-First Ranking Strategies 002
Marketing 10 min

Social-First Ranking Strategies

The way people discover brands has changed faster than most teams realize. Visibility does not start on your website anymore.…
Kimberly Deese
Kimberly Deese Director, Digital PR
Jan 6, 2026

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A graphic that says "The Future of Social Media Trends in 2026."
News & Trends 8 min

The Future of Social Media Trends in 2026

Social media evolves fast. What’s trending today could be outdated by next month. Brands that don’t adapt risk getting left…
Kayla Bautista
Kayla Bautista Social Media Manager
Dec 23, 2025
local seo for llms 002
Local 9 min

Localized SEO for LLMs: How Best Practices Have Evolved

Large language models (LLMs) like ChatGPT, Perplexity, and Google’s AI Overviews are changing how people find local businesses. These systems…
Jeff Durante
Jeff Durante Sr. SEO Strategist
Dec 22, 2025
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SEO 14 min

How to Do B2B Keyword Research Using Ubersuggest

When targeting businesses vs. customers with your SEO tactics, there are different formulas that come into play. But the answer…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 21, 2025
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AEO / GEO 10 min

What Is LLMs.txt? & Do You Need One?

Most site owners don’t realize how much of their content large language models (LLMs) already gather. ChatGPT, Claude, and Gemini…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 20, 2025
A graphic that says "AI Search for E-commerce"
AEO / GEO 8 min

AI Search for E-commerce: Optimize Product Feeds for Visibility

AI is reshaping how people shop online. Search isn’t just about keywords anymore. Tools like Google’s AI Overviews, ChatGPT shopping…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 19, 2025

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Influencer 17 min

What Is an Influencer? A Guide to Influencer Marketing

People trust the creators they follow every day. That’s why influencer marketing has become such a big part of how…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 17, 2025
B2C_marketing2
Marketing 25 min

B2C Marketing Strategies: A Complete Guide

Good business to consumer marketing (B2C marketing) is the lifeblood of any consumer-facing business. Even Apple, the best-known and most…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 16, 2025
A graphic that says "The Marketer's Guide to Reddit."
Marketing 19 min

The Marketer’s Guide to Reddit

Reddit is an online forum that’s part search engine, part social network.  Millions of people use it to swap advice,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 15, 2025
A graphic that says "FAQ Schema: A Beginner's Guide."
SEO 17 min

FAQ Schema: A Beginner’s Guide

New technologies like AI have drastically changed search engine architecture. Gaining visibility online requires more advanced tactics than traditional SEO.…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 13, 2025
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Industries / Franchises 12 min

B2B Marketing Strategies: A Complete Guide

B2B marketing often gets treated like a second-class citizen compared to B2C. But here’s the truth: business-to-business marketing is growing…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 12, 2025

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