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Paid Ads 2 min

How to Find High ROI Facebook Interest Audiences

I have a trick question for you. What dictates your Facebook ad cost? Obviously, there are several factors that affect…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 4, 2017
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Paid Ads 1 min

4 Unstoppable Facebook Ad Creative Tips to Max Out Your ROI

Running your first Facebook Ad campaign isn’t very tricky. No, the tricky part is running several of them at the…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 4, 2017
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Paid Ads 9 min

Homepages vs Landing Pages: Where to Drive Paid Traffic for Higher Conversions

I’m going to give this to you straight. If you’re directing your hard-won PPC, Facebook, Twitter or banner ad traffic…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 21, 2017
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Paid Ads 2 min

21 Bing Ads Hacks That’ll Increase Clicks While Decreasing Spend

Before I launch into this article, I want to get the elephant in the room out of the way. Bing.…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 11, 2017
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Paid Ads 2 min

How to Dominate AdWords Using Close Variants

I hear it all the time: “Google AdWords is a waste of money.” You probably hear this too. And do…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 16, 2017

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Events

ON STAGE on October 29 | Milan, Italy
The End of Human-First Marketing: Building Brands AI Recommends

Join Neil Patel at Intersections 2026. Learn how to build a brand that persuades customers and earns recommendations from AI-powered discovery platforms.
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<span class="bold red"><small>ON STAGE </small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>October 29</small></span><small> | </small><span class="bold red"><small>Milan, Italy</small></span>
Events

ON STAGE on November 4 | Mexico City, Mexico
How to Earn AI Trust When You Can't Buy It

Join Neil Patel at Advertising Week Latam 2026. Learn why AI visibility depends on earned authority, and how to balance paid reach with long-term trust.
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<span class="bold red"><small>ON STAGE </small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>November 4</small></span><small> | </small><span class="bold red"><small>Mexico City, Mexico</small></span>
Webinar

LIVE on November 3 | 8am PST
The Authority Paradox: How Smaller Brands Can Win The Game of GEO

In this webinar, Neil Patel and the NP Digital team will show why trying to outpublish bigger brands is rarely the best approach.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>November 3</small></span><small> | </small><span class="bold red"><small>8am PST</small></span>
Events

ON STAGE on October 27 | Dallas, TX
Search Everywhere Optimization: The New Marketing Playbook
playbook for D2C brands

Join Neil Patel at LevelUp 2026. Learn where discovery happens now, which platforms deserve investment, and how to earn visibility across AI and search.
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<span class="bold red"><small>ON STAGE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>October 27</small></span><small> | </small><span class="bold red"><small>Dallas, TX</small></span>
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Paid Ads 16 min

12 Genius Ways to Apply Emotional Marketing to Facebook Ads

Facebook advertising is a big auction. There are both winners and losers. Now, you wouldn’t want to be on the…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 22, 2017
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Paid Ads 16 min

5 Tips to Creating an Unbeatable Facebook Ad Campaign

Are you sick and tired of losing money on Facebook Ads? Many advertisers just like you take a swing at…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 24, 2017
google
Paid Ads 1 min

We Analyzed 120,000 Google Ads and Discovered How Local Businesses Can Crush Their Competition on a Tiny Budget

I recently conducted a massive search engine study to figure out Google’s local SEO) algorithm. (You can read all about…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 15, 2016
Planning, risk and strategy in business
Paid Ads 11 min

4 Simple Tactics That’ll Improve the Performance of an AdWords Campaign

A well executed AdWords Search Campaign can take your business to the next level. However, if you’ve been running AdWords…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 3, 2016
instagram
Paid Ads 1 min

5 Tips to Launching Your First Paid Instagram Marketing Campaign

eMarketer found that social networks are almost reaching an advertising saturation point, with 88.2% of US companies using at least…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 29, 2016

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from Small Business to Enterprise

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Paid Ads 2 min

How to Optimize a YouTube Ad Campaign

YouTube Ads are a powerful method of generating awareness and revenue for your business. Gatorade, for example, managed to earn…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 23, 2016
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Paid Ads 2 min

How to Drive App Installs Using Google AdWords

Creating an app can be a lot of work. You’ve got to find the right team of app developers to design…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 4, 2016
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Paid Ads 9 min

Step-By-Step Scaling: How and When to Grow Your PPC Campaigns

Some of the most successful marketers involved in pay-per-click or paid search have earned their badges. Why? Because not only…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 17, 2016
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Paid Ads 2 min

Seasonal Trends: How to Adjust Your PPC Campaign For Wintertime Love and Summertime Sadness

I’ve written a lot about PPC on this blog, including the mistakes that you should avoid and recipes to convert…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 12, 2016
twitter
Paid Ads 1 min

5 Simple Strategies to Effectively Target Your Followers with Twitter Ads

Once you get on the paid advertising train, you’ll soon realize that to generate a better ROI, it’s essential to…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 27, 2016

Join Over 5,000 Companies

from Small Business to Enterprise

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