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Paid Ads 2 min

5 Steps to Creating a Profitable Facebook Advertising Campaign

Almost all Internet users do two things on a regular basis: They use search engines. They use Facebook. As a…
Paid Ads 1 min

How to Turn Around a Failing Facebook Ad Campaign

With 1.59 billion daily active users on Facebook, you’ve probably read dozens of stories by now of how people are running…
Paid Ads 8 min

The Dark Side of Retargeting: How Retargeting Could Be Killing Your Sales

Retargeting is the holy grail of digital marketing. It’s the solution to shopping cart abandonment. It’s the end of wasted…
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8 Practical Tips for Doubling Your Google Ads Conversion Rate

Would you like to double your Google Ads PPC conversion rate? That’s probably a silly question – of course, you…
Paid Ads 23 min

7 Deadly Google Ads Mistakes That’ll Make You Broke (And How to Fix Them)

Clicks. Leads. Customers. We’re always looking to get more from our marketing efforts. If you haven’t been using Google Ads pay…

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The Entrepreneur’s Guide to Google Ads

Google Ads is a great internet marketing platform for getting your online business off to a good start. When running…
Paid Ads 16 min

How B2B SaaS Companies Can Drive Sales With Display Advertising

“Display advertising doesn’t work.” You’ve likely heard this. Especially if you run a SaaS company. I’ll admit display advertising can…
Paid Ads 6 min

How to Use Social Proof to get Better Results from Facebook Ads

Today’s article is a guest contribution by Aimee Millwood. Facebook ads provide enormous potential to grow traffic and sales. But…
Paid Ads 8 min

Behind the Scenes of Behavioral Advertising

Today we’re going to look at some of the little known details and services surrounding the world of behavioral advertising.…
Paid Ads 6 min

5 Black Belt Google Ads Techniques You Should Be Using

“Learning is never cumulative, it is a movement of knowing which has no beginning and no end.” – Bruce Lee…

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Paid Ads 13 min

The Argument for Disproportionate Holiday Advertising & Where You Should Increase Your Ad Spending

When it comes to budgeting for ad spending throughout the year, all months are not created equal. During the holiday…
Paid Ads 13 min

An In-Depth Comparison of Remarketing and Retargeting Services

A customer steps into your shop, inquires about a particular product, and then leaves without buying. You know there’s a…
Paid Ads 9 min

The Secret Side of Google AdWords: Video Ads

If you are using Google AdWords to generate leads and drive sales, you’ve probably noticed increasing competition for many of…
Paid Ads 6 min

A Beginner’s Guide to A/B Testing: Better Pay-Per-Click Ads

Pay-per-click advertising is a key component of many online marketing campaigns. It can also be one of the most expensive…
Paid Ads 8 min

How The Top Biggest Ad Spenders in The U.S. Spend Their Money

Ever wondered how much the major brands spend on advertising? Your marketing budget might be big for your brand, but…

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from Small Business to Enterprise

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