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Paid Ads 2 min

How to Optimize a YouTube Ad Campaign

YouTube Ads are a powerful method of generating awareness and revenue for your business. Gatorade, for example, managed to earn…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 23, 2016
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Paid Ads 2 min

How to Drive App Installs Using Google AdWords

Creating an app can be a lot of work. You’ve got to find the right team of app developers to design…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 4, 2016
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Paid Ads 9 min

Step-By-Step Scaling: How and When to Grow Your PPC Campaigns

Some of the most successful marketers involved in pay-per-click or paid search have earned their badges. Why? Because not only…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 17, 2016
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Paid Ads 2 min

Seasonal Trends: How to Adjust Your PPC Campaign For Wintertime Love and Summertime Sadness

I’ve written a lot about PPC on this blog, including the mistakes that you should avoid and recipes to convert…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 12, 2016
twitter
Paid Ads 1 min

5 Simple Strategies to Effectively Target Your Followers with Twitter Ads

Once you get on the paid advertising train, you’ll soon realize that to generate a better ROI, it’s essential to…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 27, 2016

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Events

ON STAGE on September 30 | Sao Paulo, Brazil
Search Everywhere: the new growth
playbook for D2C brands

Join Neil Patel at D2C Summit 2026. Learn how D2C brands can win key discovery moments, influence decisions, and turn digital visibility into growth.
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<span class="bold red"><small>ON STAGE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 30</small></span><small> | </small><span class="bold red"><small>Sao Paulo, Brazil</small></span>
Events

LIVE on September 8 | 8am PDT
The Future of Content Marketing: How AI Watermarking Changes the Game

In this webinar, we’ll break down what AI watermarking and content provenance actually mean, how technologies like invisible watermarks and Content Credentials are evolving, and what these changes could mean for marketers.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 8</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
Events

ON STAGE on September 17 | Quito, Ecuador
The New Marketing Playbook: How to
Win in Latam

Join Neil Patel at Reinvention 2026. Learn how to win across AI, search, and social by building trust at every discovery point and turning visibility into growth.
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<span class="bold red"><small>ON STAGE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 17</small></span><small> | </small><span class="bold red"><small>Quito, Ecuador</small></span>
Events

LIVE on September 30 | 8am PDT
The Future Starts Here: Summit 2026

Join industry leaders, innovators, and changemakers for an unforgettable virtual summit packed with insights, inspiration, and actionable ideas.
Save your seat now
<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 30</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
Events

ON STAGE on September 24 | Vancouver, Canada
Search Everywhere Optimization: The Future of
Discoverability in an AI-First World

Join Patel at SocialPacific 2026. Learn where discovery happens, which platforms deserve investment, and how to earn visibility across AI and search.
See event details
<span class="bold red"><small>ON STAGE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>September 24</small></span><small> | </small><span class="bold red"><small>Vancouver, Canada</small></span>
Businesspeople competing
Paid Ads 2 min

How to Collect Leads Using Google Adwords

A lot of marketers have written off Google Adwords as a means of collecting leads. This is often due to the…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 9, 2016
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Paid Ads 3 min

How to Integrate Paid Social in Your Content Marketing Strategy

If you’re starting from scratch, then building FREE traffic from SEO, social media campaigns, and content alone can take up…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 7, 2016
gmail
Paid Ads 2 min

The Beginner’s Guide to Gmail Ads

Email is the most effective channel to reach your target audience. That’s why bloggers experiment with so many tools and…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 17, 2016
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Paid Ads 7 min

10 Must-Know Facebook Ads Tips & Features

It’s no secret that paid social is drastically on the rise. Social advertising spend continues to rise, with social media…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 27, 2016
Looking in the distance
Paid Ads 2 min

How to Increase PPC Ad Viewability and Lower Cost Per Click (CPC)

The success of a PPC campaign boils down to two things: Every effort that you put into your PPC campaigns…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 18, 2016

Join Over 5,000 Companies

from Small Business to Enterprise

Trustpilot
Book a Call
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Paid Ads 1 min

Google Shopping Ads: How to Use Them to Generate Sales and Revenue

There are many ways to generate sales for your e-commerce store. One method that is often overlooked by many is…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 20, 2016
Businessman in front of a decision
Paid Ads 2 min

Beginner’s Guide: 4 Essential Steps to Flawlessly Execute Paid Marketing Campaigns

Create your own content calendar. Publish more frequently. Guest blog on authority websites in your niche. Build contextually relevant authoritative…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 14, 2016
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Paid Ads 6 min

How to Take Full Advantage of Facebook’s Custom Conversions

As you all [hopefully] know, the conversion pixel is completely being replaced by the Facebook pixel in the first half…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 11, 2016
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Paid Ads 7 min

How to Unlock Your Ad’s Conversions & Audience with Facebook Pixel

Facebook Pixel is a tool within Facebook for Business. It can track conversions (actions) on your website as a result…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 7, 2015
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Paid Ads 8 min

4 Things I’ve Learned from 2,000+ Google Ads Audits

In the last 2 years, I’ve audited a lot of Google Ads accounts. And, after reviewing thousands of accounts, you…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 24, 2015

Join Over 5,000 Companies

from Small Business to Enterprise

Trustpilot
Book a Call