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Paid Ads 2 min

How to Collect Leads Using Google Adwords

A lot of marketers have written off Google Adwords as a means of collecting leads. This is often due to the…
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How to Integrate Paid Social in Your Content Marketing Strategy

If you’re starting from scratch, then building FREE traffic from SEO, social media campaigns, and content alone can take up…
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The Beginner’s Guide to Gmail Ads

Email is the most effective channel to reach your target audience. That’s why bloggers experiment with so many tools and…
Paid Ads 7 min

10 Must-Know Facebook Ads Tips & Features

It’s no secret that paid social is drastically on the rise. Social advertising spend continues to rise, with social media…
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How to Increase PPC Ad Viewability and Lower Cost Per Click (CPC)

The success of a PPC campaign boils down to two things: Every effort that you put into your PPC campaigns…

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Google Shopping Ads: How to Use Them to Generate Sales and Revenue

There are many ways to generate sales for your e-commerce store. One method that is often overlooked by many is…
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Beginner’s Guide: 4 Essential Steps to Flawlessly Execute Paid Marketing Campaigns

Create your own content calendar. Publish more frequently. Guest blog on authority websites in your niche. Build contextually relevant authoritative…
Paid Ads 6 min

How to Take Full Advantage of Facebook’s Custom Conversions

As you all [hopefully] know, the conversion pixel is completely being replaced by the Facebook pixel in the first half…
Paid Ads 7 min

How to Unlock Your Ad’s Conversions & Audience with Facebook Pixel

Facebook Pixel is a tool within Facebook for Business. It can track conversions (actions) on your website as a result…
Paid Ads 8 min

4 Things I’ve Learned from 2,000+ Google Ads Audits

In the last 2 years, I’ve audited a lot of Google Ads accounts. And, after reviewing thousands of accounts, you…

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Paid Ads 2 min

New to AdWords? Avoid These 10 Common Budget Killing Mistakes

What’s the scariest thing for a small business owner to pull the trigger on? I bet pay per click (PPC)…
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5 Steps to Creating a Profitable Facebook Advertising Campaign

Almost all Internet users do two things on a regular basis: They use search engines. They use Facebook. As a…
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How to Turn Around a Failing Facebook Ad Campaign

With 1.59 billion daily active users on Facebook, you’ve probably read dozens of stories by now of how people are running…
Paid Ads 8 min

The Dark Side of Retargeting: How Retargeting Could Be Killing Your Sales

Retargeting is the holy grail of digital marketing. It’s the solution to shopping cart abandonment. It’s the end of wasted…
Paid Ads 2 min

8 Practical Tips for Doubling Your Google Ads Conversion Rate

Would you like to double your Google Ads PPC conversion rate? That’s probably a silly question – of course, you…

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from Small Business to Enterprise

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