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Data & Analytics

7 Google Analytics Reports That Show How Your Blog is Really Performing

When you log into Google Analytics, what do you look at? Chances are you see something like the image above…

How to Use the Google Analytics New Custom Audience Report For Better Remarketing

On most sites, over 90% of visitors leave without converting. That’s an estimate for all traffic to your site. As bad as…

21 Actionable Google Analytics Tips That’ll Boost Your Sales

Google Analytics is a powerhouse of data. Any marketer using Google Analytics is rich in data. But knowing how to navigate…

How to Use the New Lifetime Value Feature in Google Analytics

You’re drowning in data. You’ve got enough KPIs to track and report on already. Why would you possibly need another…

How to Find New Customers Using These 9 Google Analytics Reports

The top challenge that marketers face is generating traffic and leads to their website. And the second greatest challenge they face…

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Why ‘Last Touch Attribution’ is Lying Directly to Your Face

Google Analytics is constantly lying to you. That’s especially true when it comes to last touch attribution and conversions on your…

How to Use KPI Benchmarks to Drive Better Marketing Decisions (And Results)

Data is the cornerstone of digital marketing results and producing great campaigns for the future. The more traffic you get,…

4 Facebook Ad Metrics You Need to Start Tracking ASAP

It’s true. Digital advertising on Facebook is effective and should be a key part of your marketing strategy. You can…

How to Correctly Measure Your Content’s Engagement

Content is a driver of your business. In the B2B environment, the goal of producing content is to attract people…

6 Pointless Marketing Metrics to Avoid at All Costs

Browsing through Google Analytics or any PPC platform can be overwhelming. There are more metrics than you can count. There…

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What is “Dark Traffic” and What Should You Do About It?

Google Analytics is supposed to help you figure out what’s working and what’s not. It’s supposed to help you determine…

How to Increase Your Sales Using These 8 Google Analytics Reports

Google Analytics provides hundreds of different metrics. But that’s also part of the problem: There’s too many! You’d need days…

How Pandora Uses Data to Improve Its Service and Music Stations

When it comes to discovering music you’ll love, few companies do it better than Pandora. From the core of its…

How 4 Major Retailers are Using Big Data

When it comes to Big Data, it’s not how much you have — it’s what you do with it that…

How Uber Uses Data to Improve Their Service and Create the New Wave of Mobility

When it comes to moving people and making deliveries, few companies are more widespread and more widely-recognized than Uber. But…

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