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Data & Analytics

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Data & Analytics 10 min

What is the Difference between GA4 vs Universal Analytics?

The end is nigh. No, not in the biblical sense. But the four horsemen of the apocalypse are circling Universal…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 20, 2023
Net-New-Experts-Guide-to-Migrating-to-GA4
Data & Analytics 13 min

Expert’s Guide to Migrating to GA4

Is your business ready to migrate to Google Analytics 4? Google has announced it is sunsetting Universal Analytics in June…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 4, 2023
marketing-analytics2
Data & Analytics 12 min

Marketing Analytics: Everything You Need to Know To Start Leveraging it Today

When’s the last time you attempted to make a recipe in the dark? I’d venture to guess you’ve never done…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 5, 2022
customer-Experience-Analytics-1-1
Data & Analytics 11 min

Customer Experience Analytics: Measure What Works and Make Improvements That Last

Do you want a simple way to refine your customer experience? Then look at your CX analytics. The data doesn’t…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 23, 2022
content-marketing-analytics
Data & Analytics 16 min

Content Marketing Analytics: 9 Ways to Use Data To Transform Your Strategy

Content marketing isn’t an exact science. After all, the way people interact with content changes constantly. However, a deep understanding…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 31, 2022

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LIVE on June 16 | 8am PDT
How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

AI search is changing how customers discover brands. In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 16</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
4 Spectacular Site Traffic Sources That'll Help You Move Beyond Google
Data & Analytics 12 min

4 Spectacular Site Traffic Sources That’ll Help You Move Beyond Google

Until a few years ago, every online business owner used to start their media marketing campaign solely by keeping the…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 9, 2022
website-performance-metrics-you-need-to-understand
Data & Analytics 10 min

10 Website Performance Metrics You Need to Understand

If you want to succeed in online marketing, your website needs to be effective. How do you tell if it’s…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 12, 2022
How to Navigate Google Analytics Like a Pro (Way Beyond the Basics)
Data & Analytics 12 min

How to Navigate Google Analytics Like a Pro (Way Beyond the Basics)

Google Analytics (GA) is one of the most powerful tools on the web for website analysis. When properly set up…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 23, 2021
covid19
Data & Analytics 1 min

Don’t Panic, Most Sites Are Seeing Traffic Drops

It’s been a crazy rollercoaster over the last year and a half due to Covid. When Covid first came out,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 2, 2021
1037730_How to Use First-Party Data_042321
Data & Analytics 10 min

How to Use First-Party Data for Ad Personalization

Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 30, 2021

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Data & Analytics 9 min

How to Run a Cohort Analysis in Google Analytics to Better Segment Your Traffic

Google Analytics is a staple in every experienced digital marketer’s set of tools. This is primarily because it provides a…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 20, 2021
Which-Call-Tracking-Metrics-Are-Most-Important-1
Data & Analytics 10 min

Which Call Tracking Metrics Are Important?

We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 8, 2021
youtube-analytics
Data & Analytics 13 min

How to Optimize Your Videos Through YouTube Analytics Data

What if I told you there was a way to reach an audience larger than the one Netflix has through…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 7, 2021
mobile-app-analytics
Data & Analytics 10 min

9 Great Mobile App Analytics Tools

You’ve done the incredible—you’ve built an app and started marketing it. While congratulations are in order, making the app is just…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 17, 2020
bing-analytics
Data & Analytics 10 min

How to Get More Traffic Using Bing Analytics

It’s easy to forget that Google isn’t the only search engine. And that leads to a lot of marketers ignoring…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 8, 2020

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from Small Business to Enterprise

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