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Data & Analytics

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Data & Analytics 14 min

Why Modeling Churn is Difficult

Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 26, 2014
ga-realtime-02
Data & Analytics 7 min

The Marketer’s Guide to Real-Time Reports in Google Analytics

The Real-Time reports section in Google Analytics allows you to monitor activity on your website as it occurs from moment-to-moment,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 23, 2014
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Data & Analytics 11 min

How to Improve Your Subscription Based Business by Predicting Churn

Churn prediction is one of the most popular Big Data use cases in business. It consists of detecting customers who…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 24, 2014
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Data & Analytics 10 min

Learning More About That Other Half: The Case for Cohort Analysis and Multi-Touch Attribution Analysis

Anyone who has ever worked in marketing or advertising has heard the quote, “Half the money I spend on advertising…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 29, 2014
Marketing de varejo guia completo
Data & Analytics 13 min

How to Implement Google Analytics Events in Google Tag Manager

Google Tag Manager is designed to minimize your dependency on web developers when you want to add marketing and analytics…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 24, 2014

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Events

ON STAGE on November 4 | Mexico City, Mexico
How to Earn AI Trust When You Can't Buy It

Join Neil Patel at Advertising Week Latam 2026. Learn why AI visibility depends on earned authority, and how to balance paid reach with long-term trust.
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<span class="bold red"><small>ON STAGE </small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>November 4</small></span><small> | </small><span class="bold red"><small>Mexico City, Mexico</small></span>
Events

ON STAGE on October 29 | Milan, Italy
The End of Human-First Marketing: Building Brands AI Recommends

Join Neil Patel at Intersections 2026. Learn how to build a brand that persuades customers and earns recommendations from AI-powered discovery platforms.
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<span class="bold red"><small>ON STAGE </small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>October 29</small></span><small> | </small><span class="bold red"><small>Milan, Italy</small></span>
Events

ON STAGE on October 27 | Dallas, TX
Search Everywhere Optimization: The New Marketing Playbook
playbook for D2C brands

Join Neil Patel at LevelUp 2026. Learn where discovery happens now, which platforms deserve investment, and how to earn visibility across AI and search.
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<span class="bold red"><small>ON STAGE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>October 27</small></span><small> | </small><span class="bold red"><small>Dallas, TX</small></span>
Webinar

LIVE on November 3 | 8am PST
The Authority Paradox: How Smaller Brands Can Win The Game of GEO

In this webinar, Neil Patel and the NP Digital team will show why trying to outpublish bigger brands is rarely the best approach.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>November 3</small></span><small> | </small><span class="bold red"><small>8am PST</small></span>
Marketing de varejo guia completo
Data & Analytics 5 min

How to Use the New Google Analytics Advanced Segments

Advanced Segments allows you to isolate specific types of traffic within your Google Analytics reporting. For example, you can see…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 21, 2013
Marketing de varejo guia completo
Data & Analytics 19 min

The Beginner’s Guide to Startup Analytics

Becoming an entrepreneur is like stepping onto the most intimidating roller-coaster in the world. There are ups, there are downs…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 11, 2013
Marketing de varejo guia completo
Data & Analytics 7 min

What You Can Learn from Referral Paths in Google Analytics

If you’re looking at your traffic sources but not really digging in to them, you could be missing out on…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 8, 2013
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Data & Analytics 6 min

How Google Analytics Dashboards Can Make Your Life Easier

Recently, we covered how you can go beyond standard reporting in Google Analytics by using filters, segments, reports, and dashboards.…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 14, 2013
Marketing de varejo guia completo
Data & Analytics 21 min

How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions

In 2006 Netflix announced the Netflix Prize, a competition for creating an algorithm that would “substantially improve the accuracy of…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 6, 2013

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from Small Business to Enterprise

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Data & Analytics 9 min

How to Track Offline Marketing Campaigns with Analytics

If you have been following the Neil Patel blog for a while, you know there is plenty of valuable information…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 3, 2012
Marketing de varejo guia completo
Data & Analytics 9 min

The Google Analytics Conversion Funnel Survival Guide

Every online business has steps that people must take to become a customer. You can say that ad supported businesses…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 26, 2012
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Data & Analytics 14 min

How to Use a Single Metric to Run Your Startup

Collecting data is easy. There are lots of tools out there and ways to gather data about everything that’s happening…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 22, 2012
Marketing de varejo guia completo
Data & Analytics 14 min

The Ultimate Guide to the New Google Analytics Social Reports

Social media brings us free traffic, scales well, and requires zero up-front investment. There’s just one problem: tracking social media…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 19, 2012
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Data & Analytics 13 min

4 Google Analytics Goal Types That Are Critical To Your Business

Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 30, 2012

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from Small Business to Enterprise

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