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Data & Analytics

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Data & Analytics 2 min

How to Remove Referral Spam in Your Google Analytics

The other day, I was checking out a friend’s website. I was poking around in his Analytics, trying to come…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 9, 2017
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Data & Analytics 2 min

How to Get Actionable Data from Google Analytics in 10 Minutes

It’s no secret that I’m a huge fan of Google Analytics. There aren’t many free, intuitive programs that give you…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 21, 2017
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Data & Analytics 11 min

A Beginner’s Guide to Organic Traffic Audience Segmentation with Google Analytics

Call it a case of too much of a good thing. Google Analytics puts a lot of data at your…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 14, 2016
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Data & Analytics 14 min

How Airbnb Uses Data Science to Improve Their Product and Marketing

As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 10, 2016
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Data & Analytics 2 min

The 5 Important Metrics of Facebook Ad Campaigns

Without a doubt, Facebook is THE PLACE for most businesses to build target audiences and generate revenue. But, as I’ve…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 8, 2016

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LIVE on June 16 | 8am PDT
How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

AI search is changing how customers discover brands. In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 16</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
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Data & Analytics 8 min

What is Data Quality and How Do You Measure It for Best Results?

We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 26, 2016
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Data & Analytics 1 min

9 Ways to Track Which Marketing Activity Drives the Best Impact

Do you have a marketing strategy in place for driving results and positively impacting your bottom line? Most companies think…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 15, 2016
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Data & Analytics 10 min

5 Actionable Google Analytics Reports to Improve Your Marketing Today

This isn’t a 101-style post. It’s assuming you’ve got the basics down. You’ve got a simple analytics framework down. You’ve…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 19, 2016
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Data & Analytics 6 min

How Much is Bad Data Costing Your Company?

In a world of big data, bad data is becoming more and more commonplace. Part of the issue is fueled…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 8, 2016
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Data & Analytics 2 min

How to Measure Reader Engagement and Loyalty Using Google Analytics

Have you ever looked at your analytics dashboard and felt that something was missing? Of course, all the traffic numbers,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 18, 2016

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Data & Analytics 9 min

5 Must-Know Google Analytics Strategies To Measure SEO Success

You know what they say, “If you can’t measure it, you can’t improve it.” In search engine optimization, measurement is…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 9, 2015
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Data & Analytics 7 min

Diagnosing Traffic Drops Using Google Analytics

It has happened to every marketer out there – you are just going about your daily reporting when you log…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 18, 2015
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Data & Analytics 6 min

Why Analytics is Absolutely Necessary For Effective Customer Acquisition

A study conducted by Forrester Consulting revealed that 64 percent of marketers believe that they need better data for prospecting,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 7, 2015
Marketing de varejo guia completo
Data & Analytics 7 min

How The Right Analytics Can Strengthen Customer Engagement

Customer engagement is where the heart is. Data-driven marketing offers industry leaders the opportunity to increase their market growth while…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 30, 2015
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Data & Analytics 5 min

5 Tips to Increase ROI With Marketing Analytics

Today, data is floating all around us. From unique visitors to social media followers, senior management may be confused and…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 10, 2015

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from Small Business to Enterprise

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