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Digital Marketing Blog

Social Media 1 min

How to Create a Social Media Branding Strategy From Scratch

One of the primary reasons that people buy products from a business is because they trust their name. If you’ve…
Social Media 2 min

Is There a Generic Best Time to Post On Social Media Platforms?

Social media marketing is a boon for businesses, in that it can lead to improved search engine rankings, brand awareness,…
Paid Ads 2 min

How to Optimize a YouTube Ad Campaign

YouTube Ads are a powerful method of generating awareness and revenue for your business. Gatorade, for example, managed to earn…
CRO / UX 9 min

How to Run an A/B Test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances…
Content 2 min

Why do Most Bloggers Fail? A Review of Flawed Blogging Practices that Knock Most People Out

Even if you’ve only developed an interest in digital marketing in the past month, there’s still a good chance that…

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How Airbnb Uses Data Science to Improve Their Product and Marketing

As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft,…

The 5 Important Metrics of Facebook Ad Campaigns

Without a doubt, Facebook is THE PLACE for most businesses to build target audiences and generate revenue. But, as I’ve…
Content 2 min

How to Build a Community Using YouTube

Video is fast becoming a big deal.  Some estimates suggest that 74% of all internet traffic in 2017 will be…
Ecommerce 2 min

How to Market an Ecommerce Store on a Budget

If you’re short on money, you may feel frustrated by the fact that you only have a limited budget available…
Marketing 6 min

How to Create Value in Competitive B2B Markets

When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers…

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Social Media 2 min

What Does a Profitable Social Media Sales Funnel Look Like?

Awareness. Research. Buy. Although the exact structure is debatable, digital marketing experts have known these 3 stages to form traditional marketing…
Tools & Tech 3 min

9 Tools to Help You Stay on Top of the Latest Happenings In Your Industry

Content marketing has become a huge part of the marketing strategies for businesses. After realizing the tremendous ROI that it’s…
CRO / UX 9 min

A/B Testing vs Multiple Variant Testing: And the Winner Is…?

During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite…
Ecommerce 2 min

4 Easy Ways to Generate eCommerce Sales From Instagram

Social network giant Instagram has grown to 1 billion monthly active users. Out of these, 500 million users log onto…

What is Data Quality and How Do You Measure It for Best Results?

We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a…

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from Small Business to Enterprise

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