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Digital Marketing Blog

SEO 2 min

Beyond Google: How to Perform SEO for Other Search Engines

You might have heard the advice to not build your business on ‘rented territory.’ Simply put, it means that over-dependency…
CRO / UX 2 min

How To Master A/B Split Testing Quickly (And Increase Conversion Rate)

In my book, “A/B testing” stands for “Always Be Testing.” Your competitors are actively testing everything, from the latest iteration…
Tools & Tech 1 min

25 Plugins to Consider After Creating Your First WordPress Site

Have you selected WordPress as the CMS of choice for your first website? If you answered yes to this question,…
CRO / UX 11 min

5 Ways to Reinvent Customer Experiences That Will Increase Your ROI

Did you know that 17 percent of your customers could walk away from your business after just one bad customer…
Content 2 min

How to Leverage User-Generated Content to Boost Sales

Almost every day, your users create invaluable content for you. This unique, trustworthy content can get you more traffic, leads…

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Lead Gen. 7 min

Customer Data: The Solution to Lead Generation

More leads, please. In most companies, it’s an ongoing process to generate interested buyers to your product and services. We…
Paid Ads 1 min

5 Simple Strategies to Effectively Target Your Followers with Twitter Ads

Once you get on the paid advertising train, you’ll soon realize that to generate a better ROI, it’s essential to…
Social Media 2 min

7 Instagram Marketing Mistakes to Avoid at All Costs

Who would have believed that a Facebook-owned app could become home to more than 300 million active users? Since 2010,…

5 Actionable Google Analytics Reports to Improve Your Marketing Today

This isn’t a 101-style post. It’s assuming you’ve got the basics down. You’ve got a simple analytics framework down. You’ve…
Paid Ads 3 min

Insider Information: How to Set up a Google Display Campaign

If you’re building a marketing campaign and decide to advertise using Google AdWords, you might have noticed that there are a…

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Content 2 min

Follow These Long Form Content Examples to Boost Your Rankings

Do you remember the days when content length and quality didn’t mean much in the world of SEO and content…
CRO / UX 9 min

Data-Driven CTAs for Each Stage of Your Sales Funnel

The topic of conversion optimization often revolves around the call to action, with recommendations for improving conversions pointing to variations…
Paid Ads 2 min

How to Collect Leads Using Google Adwords

A lot of marketers have written off Google Adwords as a means of collecting leads. This is often due to the…

How Much is Bad Data Costing Your Company?

In a world of big data, bad data is becoming more and more commonplace. Part of the issue is fueled…
Paid Ads 3 min

How to Integrate Paid Social in Your Content Marketing Strategy

If you’re starting from scratch, then building FREE traffic from SEO, social media campaigns, and content alone can take up…

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from Small Business to Enterprise

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