Do you have a solid blogger outreach strategy in place?
If so, answer this question: has it helped you reach your short and long term goals?
If not, here is the one question you need to ask yourself: how can I implement a sound strategy for future outreach campaign success?
Despite the fact that blogger outreach is time consuming, it can lead to more traffic and increased sales and revenue.
In a previous post, I discussed what it takes to develop a solid blog outreach strategy. This includes a five step process:
- Understand the Need for Bloggers
- Set Goals
- Find Relevant Bloggers
- Collaborate with Bloggers
- Measure Results
But, here’s the problem: even with this knowledge, many people don’t know how to get started. Do you guest blog? Do you start link building? How do you evaluate a blog post? What does an outreach campaign really look like?
It is my hope that this post clears the air and helps you better understand what you should and should not be doing.
Below is a list of 10 blogger outreach tools that can help you achieve greater success. Let’s take a close look at the finer details of each one.
If you’ve spent time reading my blog in the past, you know that BuzzSumo is one of my favorite tools. I use it for a number of different things, such as researching blog post titles and seeing how content is performing on a search engine or social media.
However, I want to talk about how BuzzSumo can be used as a blogger outreach tool.
In short, you can use the tool to find top performing content in a particular niche, such as content marketing.
Once you find the most popular content, you can then reach out to the appropriate party to introduce yourself and make your pitch. This might be for a guest blog or link building with the idea of reciprocity in mind. Some of the top features of BuzzSumo include:
- Filter by type, such as influencers and brands.
- Filter by location, if you only want to focus on one location.
- Find top content, ordered by number of social shares.
Since BuzzSumo is so easy to use, it won’t be long before this tool is pointing you towards influencers in your niche.
More than an interesting name, Traackr is the perfect solution for those who want to reach influencers and build strong relationships. Here is how the company describes its service:
Influencer Management Platform. Everything you need to discover your influencers, manage key relationships and measure their impact on your business.
It is this quote that shows why I am a big fan of Traackr. It does more than help you find social media influencers in your space. Once you reach out, you can then manage your relationships and track how much impact each one is having on your business.
Let’s face it: blogger outreach can be time-consuming. Furthermore, there is no guarantee of success. This is why you want to make the most of each and every contact.
Through the use of Traackr, you will soon realize what is and what isn’t working. This allows you to tweak your approach in the future, ensuring that your outreach efforts are well organized.
One of the top features of the tool is the way that each influencer is scored, based on reach and relevance. This gives you a clear idea of where you should start. Other features include:
- Tools for tracking conversations.
- The option to import existing contacts.
- A variety of filtering options.
If you want to connect with key influencers through a targeted outreach strategy, Traackr has you covered.
Sometimes, you need a little bit of help reaching the top influencers in your space. This is where Tomoson comes into play.
This isn’t a traditional blogger outreach tool, in terms of the way you use it to reach and communicate with influencers, but it is helpful nonetheless.
Upon visiting the website, you can click on “Find Influencers” to get started. Upon doing so, you are taken to a page that allows you to begin your search.
After typing in your keyword, such as ‘tech’, you are presented with a variety of opportunities.
As you click through to each influencer, you’ll be presented with a variety of information:
- Website visitors
- Social media audience
- Completion percentage
- Total reach
Here’s an example of an influencer page, displaying key stats:
The primary benefit of using Tomoson, as opposed to conducting your own blogger outreach, is the built-in audience. You don’t have to search influencers, as they are already using the system. You simply need to decide which ones can have the biggest impact on your business.
It doesn’t cost anything to conduct a search, review the results, and get a better idea of how Tomoson can help build your brand through influencer marketing.
With the help of Pitchbox, you can avoid the finer details that typically slow down a blogger outreach program. Instead, you’re able to focus your time and energy on creating connections and discussing partnerships with the top influencers in your search engine space.
There are six key features of Pitchbox:
- Prospecting. Find targeted opportunities in your niche, including contact information, website URL, social media profiles and more.
- Scalable outreach. Through the use of templates, you can personalize each outreach as a means of increasing your response rate.
- Automated follow-up. Most deals take several contacts to close. With automated follow-up tools, you can stay in touch with prospects, even when time is tight.
- Integrated email clients. This allows you to manage all of your email through Pitchbox, ensuring that your outreach remains organized.
- Relationship manager. Bring together all of the most important information for each relationship, including, but not limited to, contact history and social media activity.
- Performance reporting. What’s working? What isn’t? Where can you improve? This tool helps you answer these questions.
Pitchbox is not short on features. In fact, there are so many that it’ll take you a little time to get on track. But, once you know how each feature works, you’ll find yourself using this tool for all of your blogger outreach needs hopefully converting optimal search engine guest blogging.
Here’s what BuzzStream is all about:
Research influencers, manage your relationships and conduct outreach that’s personalized and efficient.
In other words, it’s not much different than some of the other tools on this list. However, it does have a few unique features that have helped it attract a large customer base.
As you browse a search engine, you can add new bloggers, social media profiles and link building profiles to your account, all with one click of your mouse.
Furthermore, you can save a variety of information for future use:
Are you tired of collecting data on your own?
One of my favorite features is the ability to automatically research influencers without losing efficiency and effectiveness.
After uploading a custom list of URLs, BuzzStream can step in and do the rest of the work for you. The tool will automatically scour each website, discovering and recording contact information, social metrics, traffic statistics and much more.
If you’re the type who’s tired of spending countless hours on blogger outreach, you should give BuzzStream a try. It has all of the features that you should expect, while also providing the ability to streamline many steps of the outreach process.
The name of this tool should tell you everything you need to know. It is designed, from front to back, with content marketers in mind.
In regards to blogger outreach, it’s the Connector feature that deserves most of your attention. With this, you can schedule and send customized outreach emails through your Google account.
Best yet, you have access to a variety of features – templates, schedule and tracking – to ensure that your outreach strategy is always in good hands.
There are other features that make ContentMarketer.io a worthy choice, such as Notifier.
This is meant to find mentions of other brands in your posts and then notify them to attract a guest post or link building connection. This opens the door to new relationships, such as those that can result in a link back to your website.
This is far from the only tool with great features, but it’s definitely one of the best, if you’re looking to boost your outreach efforts in an efficient manner.
The Connector feature is my favorite, by far. But, that doesn’t mean that you should ignore the others. By experimenting with each feature, you can get a better idea of how the tool, as a whole, can fit in with your influencer marketing strategy to locate the ideal guest post opportunities.
Here’s the tagline of this awesome tool:
Smarter outreach delivers remarkable campaigns.
There’s a lot to like about this tool, but it’s the simple approach to blogger outreach that has turned me into a fan.
This tool leaves nothing to be desired, as you can use it for every phase of your blogger outreach strategy. It doesn’t matter if you are digging up contact information or reaching out to influencers in your niche, Inkybee will be right by your side to provide you with a high level of service.
Since many of the features of Inkybee are similar to other tools, I wanted to touch on one that is pretty unique. Known as the Ongoing Blog Discovery feature, this software continuously scans the internet to find blogs in your niche and points you towards additional influencer opportunities. It targets the outreach campaign.
Many people give up on blogger outreach, because it turns into a labor intensive project. Additionally, they put in a lot of time without achieving the desired results.
To avoid this, you need to use as many automated features as possible and that’s what Inkybee brings to the table.
Getting started is as simple as running a search:
A search for content marketing returned “32272 blogs found in 0.441 seconds.” There’s a lot here to develop your link builder strategy.
So, not only is Inkybee super fast, but it returned tens of thousands of results. Results can be refined to ensure that you target the right group of influencers:
Even if you have another outreach tool that you typically rely on, you owe it to yourself to experiment with Inkybee. There’s a reason why it’s a favorite among many online marketers.
Yet another blogger outreach tool, this one stands out from the crowd by providing a platform for users in all parts of the world, regardless of location or language.
For the sake of this post, we’re going to focus on its outreach tools. Here is what Ninja Outreach offers its users:
- Personalization of templates. You can create killer templates with custom fields, ensuring that every message is personalized.
- Automatic email outreach. There’s that one word again: automatic. This is designed to save you time. Best yet, you can track everything from opens to clicks to replies and much more.
- Track email statistics. Do you ever wonder which templates are generating the best response? How about which groups of people are most interested in what you have to say? Use this feature to track click-through rate, open rate and reply rate.
Here’s a look at what you’ll see as you track your statistics:
Ninja Outreach is a solid tool with a variety of features to save you time and generate a higher response rate through your outreach efforts.
With Klear, you’re provided a simple way to find relevant contacts in your niche.
Since you don’t have to spend nearly as much time finding contact information, you can spend it creating messages and communicating one on one with your list.
Klear takes a simple three-step approach to outreach. Here is what you can do upon becoming a user:
- Choose your niche, regardless of what it may be.
- Discover hundreds or even thousands of influencers in your space.
- Manage your contacts to mine guest blog opportunities.
The second step is the one we want to focus on here. Once you are presented with your results, you’ll soon realize that there are many people out there who can help you advance your business.
Some of the many things you can do with a report include:
- Filter based on the most important metrics.
- Sort results based on estimated influence.
- Add your own data.
This gives you the opportunity to break down each site by key metrics, such as link builder profiles and social influence, so that you can spend your outreach time wisely.
Klear is one of my favorite blogger outreach tools and this has a lot to do with the data provided in the reports. If you are big into data, like me, you’ll really enjoy digging into the reports and seeing how you can use the information to your advantage.
There’s fast and then there’s faster. GroupHigh’s blog outreach software is faster than fast. Here is how the company describes this tool:
Our blogger outreach solution makes the process of finding, researching, contacting and measuring results from blogger outreach 4x faster.
As you can tell by now, fast is the name of the game, when it comes to blogger outreach. A lot of tools claim to be the fastest, saving you the most time, but GroupHigh lives up to these expectations.
By providing features to streamline all phases of blog outreach, you’re able to save time from start to finish. From research to outreach to tracking, GroupHigh has you covered.
One of the advantages of this tool, as compared to others, is its database of blogs.
GroupHigh claims to have a database that “contains more than 15 million 360 degree profiles of bloggers that write about any topic.”
As a user, you can comb through this database, using a variety of filters, to find the best guest blog for your outreach campaign.
Once you work your way through the database, narrowing your options to the best bloggers, you can use the GroupHigh Pitch feature to get in touch with influencers.
With email templates and built in email, you can easily send personalized pitches at a rate that suits your strategy.
Last, but certainly not least, there are tools to help manage your campaign’s progress. This includes the bloggers you’ve contacted, those you’ve communicated with and monitoring who has posted on what subjects. Here is an example:
GroupHigh has many tools for marketing professionals, but those for blogger outreach are the cream of the crop. This tool is fast, but that’s just the start.
Consumers often turn their attention to bloggers when conducting online research, such as to learn more about a product, service or brand. Furthermore, 81% of people trust the advice they receive from bloggers.
With this in mind, it’s important to leverage the power of bloggers in your social media and content space. By using one or more of the tools above, you’ll be able to do so with a greater level of success.
Would you add any other tools to this list? Do you have experience with one or more of these? Share your feedback in the comment section below.