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Digital Marketing Blog

Paid Ads 1 min

We Analyzed 120,000 Google Ads and Discovered How Local Businesses Can Crush Their Competition on a Tiny Budget

I recently conducted a massive search engine study to figure out Google’s local SEO) algorithm. (You can read all about…

A Beginner’s Guide to Organic Traffic Audience Segmentation with Google Analytics

Call it a case of too much of a good thing. Google Analytics puts a lot of data at your…
Marketing 9 min

5 Techniques to Help You Truly Understand Your Customers

Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of…
Local 1 min

What We Learned About Google’s Local Results From Analyzing 119,221 URLs

You probably already know that Google’s search results are highly personalized and based on your geographical location. If you’re in…
Marketing 7 min

4 Ways Disruptive Marketing is Winning Over Customers

Much more than just a buzzword, disruptive marketing is changing the way we react to, understand and accept companies and…

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SEO 1 min

How to Rank for Your Competitor’s Keywords: What We Learned by Analyzing 62.6 Million Ecommerce Keywords

Should you use the competition’s brand name in your content to get more traffic? Will this help or hurt you?…
Ecommerce 14 min

25 E-Commerce Experts Share Their Best Tips for Driving Repeat Sales Online

Whether you’ve been running an online store for 6 months or 6+ years, it’s a never-ending battle to win conversions.…
Marketing 7 min

How to Create a Growth Hacking Framework

Have you heard about the Fake It Hack? How about the Exclusivity Hack? The Aha Moment Hack? These are a…
Paid Ads 11 min

4 Simple Tactics That’ll Improve the Performance of an AdWords Campaign

A well executed AdWords Search Campaign can take your business to the next level. However, if you’ve been running AdWords…
Paid Ads 1 min

5 Tips to Launching Your First Paid Instagram Marketing Campaign

eMarketer found that social networks are almost reaching an advertising saturation point, with 88.2% of US companies using at least…

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Social Media 1 min

How to Create a Social Media Branding Strategy From Scratch

One of the primary reasons that people buy products from a business is because they trust their name. If you’ve…
Social Media 2 min

Is There a Generic Best Time to Post On Social Media Platforms?

Social media marketing is a boon for businesses, in that it can lead to improved search engine rankings, brand awareness,…
Paid Ads 2 min

How to Optimize a YouTube Ad Campaign

YouTube Ads are a powerful method of generating awareness and revenue for your business. Gatorade, for example, managed to earn…
CRO / UX 9 min

How to Run an A/B Test in Google Analytics

Designs don’t always work out as intended. The layout looks good. The color choices seem great. And the CTA balances…
Content 2 min

Why do Most Bloggers Fail? A Review of Flawed Blogging Practices that Knock Most People Out

Even if you’ve only developed an interest in digital marketing in the past month, there’s still a good chance that…

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from Small Business to Enterprise

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