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Digital Marketing Blog

How Airbnb Uses Data Science to Improve Their Product and Marketing

As well-known as it is today, Airbnb had quaint beginnings. Unable to afford the rent for their San Francisco loft,…

The 5 Important Metrics of Facebook Ad Campaigns

Without a doubt, Facebook is THE PLACE for most businesses to build target audiences and generate revenue. But, as I’ve…
Content 2 min

How to Build a Community Using YouTube

Video is fast becoming a big deal.  Some estimates suggest that 74% of all internet traffic in 2017 will be…
Ecommerce 2 min

How to Market an Ecommerce Store on a Budget

If you’re short on money, you may feel frustrated by the fact that you only have a limited budget available…
Marketing 6 min

How to Create Value in Competitive B2B Markets

When it comes to attracting and retaining B2B customers, the biggest push is on creating value. We know B2B customers…

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Social Media 2 min

What Does a Profitable Social Media Sales Funnel Look Like?

Awareness. Research. Buy. Although the exact structure is debatable, digital marketing experts have known these 3 stages to form traditional marketing…
Tools & Tech 3 min

9 Tools to Help You Stay on Top of the Latest Happenings In Your Industry

Content marketing has become a huge part of the marketing strategies for businesses. After realizing the tremendous ROI that it’s…
CRO / UX 9 min

A/B Testing vs Multiple Variant Testing: And the Winner Is…?

During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite…
Ecommerce 2 min

4 Easy Ways to Generate eCommerce Sales From Instagram

Social network giant Instagram has grown to 1 billion monthly active users. Out of these, 500 million users log onto…

What is Data Quality and How Do You Measure It for Best Results?

We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a…

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Ecommerce 3 min

How to Build a Successful eCommerce Brand From Scratch

Do you know that 40% of worldwide internet users have bought products/goods online from an eCommerce business or eCommerce store?…

9 Ways to Track Which Marketing Activity Drives the Best Impact

Do you have a marketing strategy in place for driving results and positively impacting your bottom line? Most companies think…
Local 7 min

How to Localize Your Marketing Campaigns to Increase Conversions

It’s all local. Despite living in a global economy, many customers only care about what’s happening in their neighborhoods and…
Marketing 2 min

How to Create an Online Marketing Plan that Will Grow (Nearly) Any Business

If you’re new to the world of online media marketing, it can be hard to know where you should first…
Marketing 1 min

How to Strengthen and Deepen the Relationship Between You and Your Customers

Without your old or new customers, you wouldn’t have a business. So it’s worth knowing how you can strengthen and…

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from Small Business to Enterprise

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