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Digital Marketing Blog

Ecommerce 14 min

How to Write an Ecommerce Product Page That Converts at 26%

High conversion rates have become somewhat of a myth. Some people talk about them as if they’re Bigfoot. They believe…

How Pandora Uses Data to Improve Its Service and Music Stations

When it comes to discovering music you’ll love, few companies do it better than Pandora. From the core of its…

How 4 Major Retailers are Using Big Data

When it comes to Big Data, it’s not how much you have — it’s what you do with it that…
Social Media 2 min

How to Use Your LinkedIn Page as a Sales Funnel

I think LinkedIn is one of the best social media networks to be on, hands down. Sure, the big names…
SEO 2 min

What Should You Do If Your Search Rankings Just Won’t Go Up?

It happens all the time. You try and try. You pour time and money into it, and you barely see…

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CRO / UX 2 min

19 Psychological Principles That’ll Improve Your Homepage Conversion Rate

Psychology is the magic bullet of conversion optimization. Well, maybe that’s a tad bit idealistic. But psychology is arguably the…
Marketing 8 min

How Netflix Maintains a Low Churn Rate by Keeping Customers Engaged & Watching

With over 90 million customers watching a combined 125 million hours of television and movies everyday, there’s no doubt that…
Digital PR 2 min

How to Spy Out Your Competitor’s Backlink Profile and Gain 20% More Links to Your Site

I want you to try something. Right now, think of your top competitors. They might be doing better than you,…
SEO 1 min

How to Develop a Multiple Domain SEO Strategy

Have you ever wondered just how much SEO power you could have? Maybe you’ve been trying to rank for a…
CRO / UX 1 min

How to Create a Video Page Landing Page That Converts at 56%

If you’ve visited my homepage recently, you’ve probably seen and heard me talking. To be honest, I try to avoid…

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Paid Ads 2 min

How to Dominate AdWords Using Close Variants

I hear it all the time: “Google AdWords is a waste of money.” You probably hear this too. And do…
Email 12 min

How to Align Email Marketing to The Buyer’s Journey (With Examples)

Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is…
Content 2 min

How to Write Data-Driven Content: A Step-by-Step Guide

Honest question: Why do you read this blog? I’m not usually a betting man, but I’d wager that you read…
SEO 3 min

How to Create an SEO Friendly Homepage

Homepage SEO. It’s a simple concept, right? You’ve probably been optimizing homepages as long as you’ve been doing keyword research.…
Digital PR 3 min

How to Conduct a Backlink Audit in 45 Minutes

Recently, I was working with a client, talking about backlinks and how to create a great link building strategy for…

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from Small Business to Enterprise

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