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Digital Marketing Blog

Universal Analytics: History, What Replaced It, and Status of Old Data

Universal Analytics (UA) was the much-loved third iteration of Google Analytics.  Google Analytics 4 (GA4) has now replaced it completely,…
Ecommerce 11 min

8+ Ecommerce Site Speed Tips & Tools

If your ecommerce website is loading too slowly, you’re losing out on sales and revenue. It’s that simple. In fact,…
Paid Ads 13 min

A Beginner’s Guide to Pinterest Ads

Pinterest isn’t just another social network—it’s a planning powerhouse. More than 553 million people use Pinterest monthly, and unlike Facebook…
SEO 11 min

Improve Your Mobile Site Speed: 10 Top Tips (With Examples)

Mobile internet traffic is nearly double that of desktop.  That means it’s highly likely the majority of your site visitors…

15 Engagement Metrics to Track at Each Customer Journey Stage

Are prospects even paying attention to your promotional content? Which ones are most likely to convert? And what makes your…

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SEO 9 min

SEO Pricing: How Much Does SEO Cost?

SEO pricing varies massively, ranging from as little as $500 to over $50,000 per month. So, how do you figure…

Airbnb SEO: Optimize Your Listings to Get More Bookings

Ever wondered why some Airbnb hosts are booked solid while others struggle to get reservations? The answer is Airbnb SEO. …
Paid Ads 12 min

International PPC Strategies & Tips

Expanding your PPC campaigns to international markets? It’s tempting to copy your existing ads, switch the location, and call it…

NP Digital Acquires Yodel Mobile: Why Mobile Marketing Is More Important Than Ever

As we move from a mobile-first world to a mobile-only world, brands are betting on it as the key to…
Paid Ads 7 min

Keeping Up with Programmatic Trends & DSPs

Programmatic advertising is evolving at breakneck speed. If you’re not keeping up, you’re already behind. The tools, trends, and platforms…

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CRO / UX 12 min

Improve Your Site Speed: 17-Step Complete Guide

Improving your site speed will boost your user experience, conversions, and rankings. What’s more, site speed optimization is easily one…

What Is Bounce Rate + How to Improve Yours

Bounce rate is a metric used in website analytics that is used to measure the amount of people who’ve landed…
CRO / UX 13 min

What is Page Load Time & How to Improve It

Imagine you’re clicking on a website link to learn more about a product, service, or piece of information. You click…
SEO 14 min

What is a 301 Redirect? How to Use Them & Their SEO Impact

Sometimes you create a landing page or a blog post that you discover down the road you no longer need.…

To Track or Not to Track: Vanity Metrics in Marketing

“The more, the merrier,” said no marketing executive ever while staring at an overloaded performance dashboard. Pageviews, traffic, conversions —…

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