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Digital Marketing Blog

SEO 9 min

How User Personas Can Improve Your SEO Strategy

User personas are fictional characters which are typically used in the user-centered design process to represent the different user types…
CRO / UX 6 min

Can Product Videos Increase Conversion Rates?

If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that…
SEO 7 min

Content Scrapers – How to Find Out Who is Stealing Your Content & What to Do About It

If you have been blogging for a while, chances are you are familiar with content scrapers. Content scrapers are websites…
Tools & Tech 15 min

12 Great Ways to Use Your Business Blog’s RSS Feed

If you have a blog on your website, then you probably have an RSS feed which gives you lots of…
SEO 17 min

Natural Link Building 101

Link building is one of the most important things you can do in terms of off-site search engine optimization. As…

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Social Media 9 min

Search Engine Marketing vs. Social Media Marketing: The Showdown

When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary…
Lead Gen. 6 min

The Ten Commandments of an Awesome Lead-Generating Website

Your leads are only as good as the website that produces them. Fortunately, designing a landing page that’s built for…

The Analytics That Matter To Facebook

Analytics is the key to great business decisions. But is it possible to rely on data too much? According to…
Social Media 5 min

How to Successfully Outsource Social Media for Your Business

Previously we have discussed the importance of branding and building authority through social media through using a hands on approach.…
Marketing 1 min

The Art of Color Coordination

Colors affect us in countless ways—mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for…

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CRO / UX 1 min

The Anatomy of an Effective Homepage

As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care,…
Email 7 min

How to Avoid the SPAM Folder in 10 Easy Steps

The war against SPAM is on! Internet Service Providers (ISPs) are waging an endless war against the spammers who invade…
CRO / UX 9 min

Are You Losing Sales By Giving Customers Too Many Choices?

Did you know that giving customers too many choices can overwhelm and lead to fewer sales? It’s true. I experienced…
Social Media 8 min

7 Sneaky Ways to Use Facebook to Spy on Your Competition

Ever wonder what your competitors know that you don’t? Well, Facebook has some hidden and little-known tools that can make…
Social Media 9 min

The Science of Social Timing

The #1 job of any modern marketing plan? Creating spectacular content. The best content engages customers and leads, builds relationships,…

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