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Digital Marketing Blog

SEO 14 min

How to Use Contests and Giveaways to Get User-Generated Content

Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the…

The 5 “Must Have” Metrics for Your SaaS Business

There’s an acronym out there: KPI. It stands for Key Performance Indicators. It’s a fancy way of saying “the most…
Content 9 min

How to Keep Content Thieves from Stealing Your Work

Plagiarism is a problem of epidemic proportions on the internet. It has been much too easy for someone to copy…

How to Track Offline Marketing Campaigns with Analytics

If you have been following the Neil Patel blog for a while, you know there is plenty of valuable information…

The Google Analytics Conversion Funnel Survival Guide

Every online business has steps that people must take to become a customer. You can say that ad supported businesses…

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Marketing 9 min

Your Website and the Importance of a Value Proposition

A website tells a lot about a business. It shows how much thought the business puts into its brand and…
Ecommerce 10 min

7 Critical SEO Errors of E-commerce Websites

It’s common for online merchants to think that by simply listing hundreds or even thousands of products on their e-commerce…
Marketing 8 min

Why Understanding Expectations Is Crucial For Customer Service

Customer service is about expectations. And the expectations that customers have today were shaped by their previous experiences. Businesses need…
Email 7 min

5 Email Marketing Lessons From The Obama Campaign

Politics is a subject that often gets a lot of people riled up
 Fortunately, we’re here to talk about email…
Digital PR 8 min

The Ultimate Resource Guide to Blogger Outreach and Guest Blogging

If you want to increase exposure for your business (beyond optimizing your website for search and growing your social media…

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Marketing 11 min

10 Branding Lessons That Every Business Graduate Should Know (But Doesn’t)

The conventional wisdom in the business world is that if you want to be an entrepreneur, then you need to…
Digital PR 14 min

A Beginner’s Guide To Public Relations For Tech Startups

Public Relations: The art and science of establishing and promoting a favorable relationship with the public. Human Relations: The social…
CRO / UX 7 min

Why “The Fold” Is A Myth – And Where To Actually Put Your Calls To Action

If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to…
CRO / UX 13 min

How To Build A Trustworthy Website

Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer…
Ecommerce 10 min

What Customers Want in an eCommerce Site

Running an eCommerce website is not always easy. There are sales to make, orders to fill, and payments to receive.…

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from Small Business to Enterprise

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