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Digital Marketing Blog

How to Use a Single Metric to Run Your Startup

Collecting data is easy. There are lots of tools out there and ways to gather data about everything that’s happening…
SEO 6 min

Personal SEO: 14-Point Checklist to Dominate Your Personal Brand on Google

Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, it’s…
Marketing 9 min

Turn Copy Into Customers – 7 Lessons From The Legendary Joseph Sugarman

Joseph Sugarman is a legendary copywriter who started a mail-order business, JS&A Group, through the power of his pen. He’s…
Marketing 12 min

How to Apply Buzz Marketing Principles for Effective Internet Marketing

The first thing you need to know about buzz marketing is this: generating buzz isn’t completely random. There’s a science…
Content 10 min

How to Identify and Control Blog Comment Spam

If you own a blog, chances are you have encountered a little – or a lot – of spam. The…

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Tools & Tech 13 min

25 Awesome Free Google Tools for Marketers

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of…

4 Google Analytics Goal Types That Are Critical To Your Business

Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your…
CRO / UX 6 min

What Do The Best Website Pricing Pages Look Like?

With so much attention spent on landing pages, it can be easy to forget about one of your most important…
Marketing 12 min

How to Steal Killer Sales Copy Straight from Your Prospects’ Mouths

The best copywriters in the world are thieves and frauds. We’re thieves because we steal words from our customers and…
Tools & Tech 12 min

There are over 1,000,000 Twitter tools to choose from. Here are the 4 I use.

There are a LOT of Twitter tools out there – so many that it can become quite confusing to figure…

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Marketing 11 min

How to Present like Steve Jobs

Steve Jobs’ presentations have become the stuff of legend. Inspired by his presentations, customers flocked to Apple stores waited in…
Content 11 min

44 Must Read Resources on Content Marketing

The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, but in reality, the concept…

The 8 Google Analytics Features Every Site MUST Have Enabled

I’m going to lay it to you straight: Google Analytics doesn’t offer any value out of the box. In fact,…
Ecommerce 6 min

Are You Going SoLoMo? – The Combined Power of Social, Local and Mobile Commerce

Do you speak SoLoMo? Despite sounding like something you’d order at a Starbucks, it stands for: Social, Local and Mobile, as…
Social Media 8 min

What Can You Learn from These 6 Companies That Thrive On Twitter?

You may be able to argue about what is the best way to approach Twitter; but you can’t question the…

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