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Digital Marketing Blog

CRO / UX 62 min

100 Conversion Optimization Case Studies

If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released…
Social Media 1 min

Infographic: How to Get More Likes on Facebook

In this infographic we look into what creates the most engagement on Facebook. Please feel free to leave your thoughts…
Content 11 min

7 Lessons Apple Can Teach Us About Persuasive Web Content

Let’s admit it. We’d love for people to line up to buy our products on launch day. But the hard…
CRO / UX 7 min

3 Reasons Batman is Better Than Superman & How it Can Improve Your Conversion Rates

As a died-in-the-wool geek, I stand ever ready to defend my personal preferences in superheroes as if they were objective…
Ecommerce 5 min

Why Most Online Shoppers Don’t Make it Past the First Step of Checkout

The first step of your checkout sets the tone for the entire checkout experience. It’s when you’re supposed to put…

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Social Media 19 min

How to Master Social Customer Acquisition

We live our lives in social media. When you go on vacation, all 1,049 of your Facebook friends will see…
CRO / UX 2 min

Infographic: How Colors Affect Conversions

Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can…
Marketing 17 min

Tony Hsieh, Zappos, and the Art of Great Company Culture

Shoe selling shouldn’t come to mind when you hear the name Zappos. While the company does sell shoes and other…
ASO 5 min

How to Market Your Mobile App

After doing some research in your industry, you discover that you need more than just a mobile website for your…
Marketing 10 min

How to Copy Google’s Culture of Success to Boost Employee Happiness

It’s pretty well documented that Google has a unique culture. It’s not the typical corporate culture. In fact, just by…

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Creative 7 min

9 Insider Tips for Creating a Killer Explainer Video

Are you considering investing in an explainer video this year? You know; the videos that explain your product or service…
Ecommerce 6 min

5 Ways to Make Your E-Commerce Website Search Feature Convert

Compared to other metrics, site search usually gets passed over as one of those things you’ll improve “soon.” It’s not…
Marketing 7 min

How to Avoid the Destructive Power of Adjectives in Your Marketing Copy

Adjectives are a copywriter’s nightmare. Pick the right adjective and your sales copy is memorable and persuasive. Choose the wrong…
CRO / UX 8 min

Are You Making These 5 Common Website Navigation Mistakes?

It’s critical. The design of a website’s navigation has a bigger impact on success or failure than almost any other…
Marketing 10 min

Sell More This Year by Not “Selling” at All – 3 Simple Guidelines, and One Perfect Secret Weapon

You’ve heard it said that people love to buy, but hate to be sold. Nowhere is this more epitomized than…

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