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Digital Marketing Blog

CRO / UX 8 min

7 Tips to Boost Your Site’s Conversion Rate Using Images

Images not only add life to a website, they also make it convert better. People no longer want to browse…
CRO / UX 10 min

The Shocking Truth About How Web Graphics Affect Conversions

Does this situation feel familiar? — Your web designer reckons your site is outdated. It makes you look amateurish. If…
Marketing 7 min

The 8 Questions That Create Perfect Landing Page Copy

Since you’re reading this post, I think it’s safe to assume that you’ve taken a crack or two at writing…
Ecommerce 14 min

40 Checkout Page Strategies to Improve Conversion Rates

To many website owners, shopping cart abandonment and conversion rate drops on a checkout page may seem to be a…
Marketing 13 min

9 Steps to Write Your Ultimate Home Page Headline

A mere 6 to 12 words stand between you and a lower bounce rate. A mere 6 to 12 words…

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Tools & Tech 11 min

17 Little Known Social Media Tools You Should Be Using (and Why)

Today, social media is everywhere. It’s in our homes, businesses, places of worship, and schools. Everywhere you look people are…
Marketing 6 min

How Netflix Measures You to Maximize Their Revenue & How It Can Help Your Business

Are you a Netflix subscriber? Well if you are, I bet I can guess how long you’ve been a customer……
Social Media 8 min

Help Customers Find You: How to Use Keywords on Your Social Networks

Although looking up specific companies on social networks has been a common practice for years, many consumers have now discovered…
SEO 9 min

How User Personas Can Improve Your SEO Strategy

User personas are fictional characters which are typically used in the user-centered design process to represent the different user types…
CRO / UX 6 min

Can Product Videos Increase Conversion Rates?

If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that…

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Tools & Tech 15 min

12 Great Ways to Use Your Business Blog’s RSS Feed

If you have a blog on your website, then you probably have an RSS feed which gives you lots of…
SEO 17 min

Natural Link Building 101

Link building is one of the most important things you can do in terms of off-site search engine optimization. As…
Social Media 9 min

Search Engine Marketing vs. Social Media Marketing: The Showdown

When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary…
Lead Gen. 6 min

The Ten Commandments of an Awesome Lead-Generating Website

Your leads are only as good as the website that produces them. Fortunately, designing a landing page that’s built for…

The Analytics That Matter To Facebook

Analytics is the key to great business decisions. But is it possible to rely on data too much? According to…

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