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Digital Marketing Blog

Marketing 13 min

Your SaaS Is NOT a Product: How to Change Your Mindset and Boost Your Revenue

It’s hard to think of something as both a product and a service. This whole both/and scenario is tough for…
SEO 1 min

How to Increase Your Search Traffic Without Building Links

Most website owners and bloggers dream of ranking in Google’s top ten for their respective keywords. But, many of them…

29 Common Google Analytics Data Errors And How To Fix Them

With the Ecommerce Foundation quoting B2C eCommerce figures of $2.2bn worldwide for 2015, it seems that if a business is…
Social Media 10 min

Do You Really Need More Facebook Likes? The Data Driven Answer

More Facebook likes! This is the driving passion of some social media marketers. They desire it. They dream about it.…
Tools & Tech 6 min

7 Must-Have Salesforce Apps and Plugins to Grow Your Sales and Revenue

If you’re looking for ways to make sure your sales hit the ground running this year, you need more than…

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The Definitive Guide to B2C Content Marketing

Content marketing is not just a buzzword, it’s a hugely effective marketing strategy. MarketingSherpa used content marketing to increase their…
Digital PR 11 min

An Effective 5-Step Approach to Getting Media Coverage

Whether you’re looking to raise your public profile, or hoping to get the word out about a new product, media…
Content 2 min

How To Create Headlines That Get Clicks (Infographic)

“On the average, five times as many people read the headline as read the body copy. When you have written…
Social Media 9 min

Nine Overlooked Techniques for Instagram Popularity

We all want to be more popular on our social media profiles. As marketers, we need to be more popular.…
Ecommerce 7 min

5 Ecommerce Stats That Will Make You Change Your Entire Marketing Approach

The best information is usually the most straightforward: Cold hard statistics. Even though stats aren’t exactly emotionally scintillating or suspenseful,…

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How SaaS Marketing is Different from Every Other Type of Marketing

SaaS marketers have a tough job. Marketing is hard. But what about marketing something that has no physical presence? Or…

Why Modeling Churn is Difficult

Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it…
Lead Gen. 1 min

How to Create the Perfect About Page

Your About page is one of the most important web pages on your blog. Why? Because, if you get your…
CRO / UX 2 min

15 Persuasion Lessons You Can Learn From Amazon’s Upsell Strategy

In a nutshell, upselling is how retailers persuade customers to spend more money on products or services that complement the…
Email 7 min

12 Ways to Improve Email Deliverability

I rave about email marketing all the time. But I need to shoot straight with you about email marketing, lest…

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from Small Business to Enterprise

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