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Marketing

Marketing 13 min

How to Monetize Your Website Without Destroying Your User Experience

If you have a website that publishes content, you know there’s one thing that’s super important
 monetizing your traffic. You’ve…
Marketing 9 min

7 Strategies for Getting More Customer Testimonials (And What to Do With Them)

Every great site has a powerful customer testimonial page. It’s formed by compelling quotes from current customers that make a…
Marketing 17 min

Direct Mail: 13 Reasons Why It Isn’t Dead

In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or…
Marketing 17 min

5 Free Brand Logo Tools For Your Company

If you want your business to succeed, you’ll need to pay close attention to your brand strategy. And that strategy…
Marketing 12 min

How to Use Quizzes in Your Marketing Strategy

Using quizzes in your marketing strategy is one of the most underrated marketing moves. Seriously.  They are incredibly effective at…

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Marketing 8 min

A Guide to Behavioral Marketing

Behavioral marketing has changed the way we market. But what should you know about it, and how do you get…
Marketing 16 min

How to Create an Engaging Value Proposition

Warren Buffet once said, “Price is what you pay. Value is what you get.” Having a solid value proposition is one way…
Marketing 10 min

4 Differences Between Creative and Marketing Agencies

Do you need a creative agency or a marketing agency? Look at the most successful companies today, and you’ll see…
Marketing 2 min

The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

No matter what industry you’re in, there’s always more work than time to do it. Is outsourcing the solution? There…
Marketing 11 min

How To Create A Marketing Calendar That Will Streamline Your Campaigns

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. A marketing…

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Marketing 2 min

How to Drive Traffic to a Brand-New Site with Little to No Money

I know what you are going through. You were excited to launch your brand-new site until you realized no one…
Marketing 1 min

I Wish I Never Built a Personal Brand

Some of you who are reading this know who I am. And many of you don’t. So, for those of…
Marketing 17 min

Why Problem Solving Should Be The Only Value Proposition You Use

There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what…
Marketing 17 min

Hack Your Way to 10,000 Podcast Downloads with These 15 Tips

Back in July of 2016, I started a podcast with Eric Siu called Marketing School. We’ve come a long way since then.…
Marketing 16 min

Why Understanding Your Customers is the Only Marketing Strategy You Need

We all want to be “successful” marketers. But what does success in marketing even mean? Sure, we can track analytics.…

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from Small Business to Enterprise

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