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Marketing

Marketing 11 min

17 Killer Strategies For Establishing Audience Loyalty

When it comes to audience loyalty, most organizations blame the audience, competition, employees, or marketing efforts – everyone but themselves…
Marketing 11 min

How to Get in the Mind of B2B SaaS Customers

SaaS marketing is unlike any other type of marketing. Since this is true, we need to carry out this marketing…
Marketing 8 min

How to Market to Customers When The Free Trial is Over

The free trial is a common SaaS marketing strategy. Even though a free trial is a potentially dangerous offering, many…
Marketing 13 min

Your SaaS Is NOT a Product: How to Change Your Mindset and Boost Your Revenue

It’s hard to think of something as both a product and a service. This whole both/and scenario is tough for…
Marketing 11 min

4 Things You Need to Know Before You Start Recurring Billing

Recurring billing is one of the hottest strategies in digital marketing, especially for SaaS providers. Right now, the trend is…

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Marketing 7 min

Post Sale, Now What? How to Increase Your Repeat Customers

In the marketing world, we put the bulk of attention on getting new customers. Of course, that is important to…
Marketing 10 min

How To Set Marketing Goals You Can Actually Achieve: Advice From The Experts

One of the things I struggled with the most when I was a marketing manager at a SaaS company was…
Marketing 10 min

39 Resources for Understanding the Science & Psychology Behind Great Marketing

We all know that a deep understanding of psychology will make us better marketers, but determining exactly where to start…
Marketing 11 min

10 Things You Can Learn From Bad Copy

We’ve all read copy that makes us cringe. Sometimes it’s hard to put a finger on exactly what it is…
Marketing 11 min

6 Things I Wish Someone Had Told Me Before I Built A Marketing Department

A couple of years ago I was given an incredible opportunity to build a marketing department from the ground up.…

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Marketing 13 min

17 Advanced Methods for Promoting Your New Piece of Content

Some people have so much success with their content marketing strategies that they have hundreds of thousands of readers. Of…
Marketing 11 min

10 Tactics For Increasing Your Customer Lifetime Value and Loyalty

We live in an age of growth hacking and rock star startups taking the world by storm. As a result,…
Marketing 6 min

8 Fresh Customer Service Ideas Worth Stealing

Our ability to complain is enhanced by technical advances in communication. Tools like 4G networks, Google Glass, and phones that…
Marketing 8 min

Where Marketing Ends, Branding Begins

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is…
Marketing 7 min

How to Sell a High-Priced Digital Product

AppSumo is a free newsletter that promotes tools/knowledge to help startups become winners. We’ve promoted awesome products (such as Optimizely,…

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from Small Business to Enterprise

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