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Marketing

Marketing 11 min

10 Branding Lessons That Every Business Graduate Should Know (But Doesn’t)

The conventional wisdom in the business world is that if you want to be an entrepreneur, then you need to…
Marketing 16 min

10 Studies That Reveal What Customers WANT You To Know About Them

How well do you know your customers? It’s certainly a tough thing to evaluate. Luckily, one fantastic tool we have…
Marketing 12 min

How to Apply Buzz Marketing Principles for Effective Internet Marketing

The first thing you need to know about buzz marketing is this: generating buzz isn’t completely random. There’s a science…
Marketing 7 min

The 8 Questions That Create Perfect Landing Page Copy

Since you’re reading this post, I think it’s safe to assume that you’ve taken a crack or two at writing…
Marketing 13 min

9 Steps to Write Your Ultimate Home Page Headline

A mere 6 to 12 words stand between you and a lower bounce rate. A mere 6 to 12 words…

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Marketing 11 min

How Apple Changed the World – 4 Core Marketing Strategies of the Tech Icon

If I asked you to name one of the most innovative and ingenious technology companies of the last ten years,…
Marketing 5 min

Why You Should Build A Sitemap Before Designing Your Site

Designing a new website can be a daunting process, only made more complicated by the volume of information that sometimes…
Marketing 1 min

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made…
Marketing 1 min

Fastest Way to Lose Customers

Any business owner will tell you that retaining your customers is low-hanging fruit. Understanding how to create loyal customers so…
Marketing 1 min

Color Psychology: Meanings & How it Affects You [Infographic]

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy.…

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from Small Business to Enterprise

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Marketing 6 min

Communicating Color Efficiently for Better Engagement and Conversions

Red and green; society and nature have wired these two colors so deeply into our subconsciousness that no other two…