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Marketing

Marketing 11 min

How to Get Podcast Sponsors

Let’s be honest: It’s tough-going running a podcast. From content generation to editing, there’s a considerable amount of effort involved.…
Marketing 10 min

How to Build a Sales Forecast Model

In an ideal world, sales teams and business leaders would have crystal balls to help them predict accurate sales forecasts.…
Marketing 10 min

How to Use PPC For Brand Awareness

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the…
Marketing 10 min

10 Direct Response Marketing Examples

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do…
Marketing 10 min

5 Marketing Ethics to Follow on Social Media

How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters…

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Marketing 11 min

6 Advantages of Hyperbolic Discounting

You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a…
Marketing 11 min

Google Cache Websites: How and Why to Use Them

When you think about Google cache, what comes to mind? That thing you clear out when our computer is running…
Marketing 15 min

The 10 Best Ways to Promote an Event Online

How you choose to promote events can have a direct impact on how successful that event is. For brands with…
Marketing 10 min

How to use Subliminal Messaging Tactics in Your Paid Social Media Campaigns

For a long time, marketers have been looking for the silver bullet that drives leads and sales. That one hack…
Marketing 13 min

How to Monetize Your Website Without Destroying Your User Experience

If you have a website that publishes content, you know there’s one thing that’s super important
 monetizing your traffic. You’ve…

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Marketing 17 min

Direct Mail: 13 Reasons Why It Isn’t Dead

In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or…
Marketing 17 min

5 Free Brand Logo Tools For Your Company

If you want your business to succeed, you’ll need to pay close attention to your brand strategy. And that strategy…
Marketing 9 min

7 Marketing Lessons from Eye-Tracking Studies

With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can…
Marketing 8 min

A Guide to Behavioral Marketing

Behavioral marketing has changed the way we market. But what should you know about it, and how do you get…
Marketing 16 min

How to Create an Engaging Value Proposition

Warren Buffet once said, “Price is what you pay. Value is what you get.” Having a solid value proposition is one way…

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from Small Business to Enterprise

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