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Digital Marketing Blog

use fear in marketing
Marketing 1 min

How to Grab Attention Using Fear (Without It Blowing up in Your Face)

Fear-based marketing strategies are controversial. Just like most other marketing tactics, they can either work extremely well or blow up…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 28, 2017
best analytics attribution model
Data & Analytics 2 min

How to Pick the Right Analytics Attribution Model When There’s No Right Answer

Marketers have plenty of options. Actually, marketers might have too many options. Facebook Ads, organic search, AdWords, and content creation…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 25, 2017
master title tags
SEO 2 min

Mastering Title Tags: The Little-Known Reason Your Ranked Pages Don’t Get Clicks

It’s a blogger’s worst nightmare. You write a top-notch piece of content, publish it, promote it, and wait for traffic…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 17, 2017
display ads versus search ads
Paid Ads 1 min

Display Ads vs. Search Ads: When to Use Each to Get the Best ROI

  Digital advertising is extremely diverse. You have multiple ad formats to choose from and countless ways to reach new…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 5, 2017
personalize website pages
CRO / UX 13 min

The Homepage is Dead: How to Personalize Pages to Each Unique Visitor

Email personalization is huge for a reason. It makes your clients feel like you want to develop a lasting relationship with…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 4, 2017

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The AI Visibility competition begun.
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Content ranking is becoming more competitive every day, and AI can give you the advantages you've been searching.
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The AI Visibility competition begun.
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LIVE on June 30 | 8am PDT
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

Marketing forecasting has become significantly more complex. In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 30</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
last-touch-attribution-lies
Data & Analytics 2 min

Why ‘Last Touch Attribution’ is Lying Directly to Your Face

Google Analytics is constantly lying to you. That’s especially true when it comes to last touch attribution and conversions on your…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 30, 2017
cost per click irrelevance
Paid Ads 1 min

Why Cost Per Click Doesn’t Matter (And Why You Should WANT to Pay More)

When bidding for terms on Google AdWords, there is always a single metric that gets people hung up. More often…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 29, 2017
brand reputation management
Digital PR 2 min

How to Stop Competitors from Profiting from Your Brand Searches

It’s a story from the deepest pit of ad-spend desolation. After a long and successful run with your AdWords campaign,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 27, 2017
essential html tags
Tools & Tech 2 min

Don’t Publish a Single Blog Post Without These 9 HTML Tags

Understanding basic HTML is absolutely necessary if you’re running a blog. If you didn’t already know, HTML stands for Hypertext…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 25, 2017
kpi benchmarks
Data & Analytics 2 min

How to Use KPI Benchmarks to Drive Better Marketing Decisions (And Results)

Data is the cornerstone of digital marketing results and producing great campaigns for the future. The more traffic you get,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 23, 2017

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update old blog posts
Content 1 min

Why Your Best Blog Posts are Also the Oldest (And How to Get More Out of Them)

Just like you regularly clean your home, you should regularly clean up your old content. Why? Because old content brings…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 19, 2017
seo cheat sheet
SEO 2 min

SEO Cheat Sheet: Steal Your Competitor’s Rankings, Traffic, and Leads

Search engine optimization isn’t an easy task. There are hundreds, if not thousands, of ways to get more organic traffic…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 17, 2017
low email roi
Email 1 min

Your Email Marketing Isn’t Working Because No One Gets Your Emails (and Here’s How to Fix It)

Your email ROI reflects the overall success of all of your email campaigns. And, on average, email marketing has the…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 16, 2017
translate content different languages
Content 2 min

How to Use Content Language Translation to Increase Your Traffic

Have you ever done a Google search, clicked on a website, saw it was in a different language, and then immediately…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 13, 2017
linkedin-matched-audiences
Paid Ads 2 min

Matched Audiences: LinkedIn’s Newest Secret Advertising Weapon You’re Not Using

When Microsoft bought LinkedIn for $26 billion, everyone thought they were crazy. Up until then, LinkedIn was largely unsuccessful and they…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Nov 5, 2017

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from Small Business to Enterprise

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