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Digital Marketing Blog

Paid Ads 1 min

Display Ads vs. Search Ads: When to Use Each to Get the Best ROI

  Digital advertising is extremely diverse. You have multiple ad formats to choose from and countless ways to reach new…
CRO / UX 13 min

The Homepage is Dead: How to Personalize Pages to Each Unique Visitor

Email personalization is huge for a reason. It makes your clients feel like you want to develop a lasting relationship with…
SEO 2 min

5 SEO Formulas That’ll Kickstart Your Rankings

So, you want to kickstart your rankings? Well, it’s hard to blame you. Few things in the marketing world are…

Why ‘Last Touch Attribution’ is Lying Directly to Your Face

Google Analytics is constantly lying to you. That’s especially true when it comes to last touch attribution and conversions on your…
Paid Ads 1 min

Why Cost Per Click Doesn’t Matter (And Why You Should WANT to Pay More)

When bidding for terms on Google AdWords, there is always a single metric that gets people hung up. More often…

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Tools & Tech 2 min

Don’t Publish a Single Blog Post Without These 9 HTML Tags

Understanding basic HTML is absolutely necessary if you’re running a blog. If you didn’t already know, HTML stands for Hypertext…

How to Use KPI Benchmarks to Drive Better Marketing Decisions (And Results)

Data is the cornerstone of digital marketing results and producing great campaigns for the future. The more traffic you get,…
Content 2 min

The Definitive Guide to Writing a Headline that Doesn’t Suck (Tips, Tactics & Tools Included)

Headlines are the biggest factor that determines whether someone clicks on your content or your competitor’s. If your headline isn’t…
Content 1 min

Why Your Best Blog Posts are Also the Oldest (And How to Get More Out of Them)

Just like you regularly clean your home, you should regularly clean up your old content. Why? Because old content brings…
SEO 2 min

SEO Cheat Sheet: Steal Your Competitor’s Rankings, Traffic, and Leads

Search engine optimization isn’t an easy task. There are hundreds, if not thousands, of ways to get more organic traffic…

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Content 2 min

How to Use Content Language Translation to Increase Your Traffic

Have you ever done a Google search, clicked on a website, saw it was in a different language, and then immediately…
Paid Ads 2 min

Matched Audiences: LinkedIn’s Newest Secret Advertising Weapon You’re Not Using

When Microsoft bought LinkedIn for $26 billion, everyone thought they were crazy. Up until then, LinkedIn was largely unsuccessful and they…
SEO 2 min

How RankBrain Works (And Why You Need to Jump On)

It seems like every other week we see the following headline: SEO is finished! SEO is dead. I’ve read a…
Marketing 2 min

How to Construct a Profitable Webinar Sales Funnel from Scratch

You want to make sales. You want leads to flock your way faster than you can spend money on advertising.…
Tools & Tech 2 min

How to Choose Between these 5 SSL Certificates for Your Site

If you want your website to look legitimate and trustworthy, you need an SSL certificate. You especially need it if…

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from Small Business to Enterprise

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