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Digital Marketing Blog

Marketing 1 min

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made…
Paid Ads 6 min

A Beginner’s Guide to A/B Testing: Better Pay-Per-Click Ads

Pay-per-click advertising is a key component of many online marketing campaigns. It can also be one of the most expensive…
Email 8 min

A Beginner’s Guide to A/B Testing: Email Campaigns That Convert

Email campaigns and newsletters can be a great way to get repeat business, as well as new customers. You’re already…
CRO / UX 6 min

A Beginner’s Guide To A/B Testing: Exceptional Web Copy

Optimizing the copy on your website is at least as important as optimizing the design, especially if the primary goal…
Tools & Tech 9 min

Facebook for Websites: Social Plugins for Your Blog and Business

Facebook is the world’s biggest social network. But did you know you can tap into that massive user base with…

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CRO / UX 14 min

101 Conversion Tips To Help Improve Your Website

Do you want to improve your website conversions? Well before you get started you probably first want to sign up…
CRO / UX 8 min

5 Truly Awful Landing Pages You Won’t Believe are from Well-Known Companies

The biggest companies in the world should have the budget for a great landing page, right? Well, if you thought…
Marketing 14 min

18 Reasons Why You Need to Read Copyblogger

Copyblogger, which started back in January of 2006, is a wealth of information useful to any marketer or content creator.…
CRO / UX 12 min

Conversions vs. Traffic: Have Your Cake and Eat it Too!

If you’re selling something online, then one of your ongoing goals is almost certainly to sell more product. Too often,…
Paid Ads 8 min

How The Top Biggest Ad Spenders in The U.S. Spend Their Money

Ever wondered how much the major brands spend on advertising? Your marketing budget might be big for your brand, but…

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CRO / UX 9 min

How to Convert Window Shoppers into Buyers

Imagine you’re walking down a city street. The sun’s warm, the leaves are changing color, people are smiling, there’s a…
Marketing 6 min

David Ogilvy’s 7 Tips for Writing Copy That Sells

David Ogilvy is an advertising legend. Often described as the “Original Mad Man,” and “The Father of Advertising,” Ogilvy is…
Marketing 1 min

Color Psychology: Meanings & How it Affects You [Infographic]

For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy.…
Marketing 7 min

Why It’s a Good Thing People Are Shallow (and 13 Ways to Exploit It)

They say we shouldn’t judge a book by its cover, but let’s face it: people are shallow. We judge based…
SEO 8 min

A Minimalist Guide to SEO: Get It Done in 6 Simple Steps

Everyone’s crazy about search engine optimization. You need to learn it. You have to have it. You have to do…

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from Small Business to Enterprise

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