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Digital Marketing Blog

Lead Gen. 6 min

The Ten Commandments of an Awesome Lead-Generating Website

Your leads are only as good as the website that produces them. Fortunately, designing a landing page that’s built for…

The Analytics That Matter To Facebook

Analytics is the key to great business decisions. But is it possible to rely on data too much? According to…
Social Media 5 min

How to Successfully Outsource Social Media for Your Business

Previously we have discussed the importance of branding and building authority through social media through using a hands on approach.…
Marketing 1 min

The Art of Color Coordination

Colors affect us in countless ways—mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for…
Marketing 11 min

How Apple Changed the World – 4 Core Marketing Strategies of the Tech Icon

If I asked you to name one of the most innovative and ingenious technology companies of the last ten years,…

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Email 7 min

How to Avoid the SPAM Folder in 10 Easy Steps

The war against SPAM is on! Internet Service Providers (ISPs) are waging an endless war against the spammers who invade…
CRO / UX 9 min

Are You Losing Sales By Giving Customers Too Many Choices?

Did you know that giving customers too many choices can overwhelm and lead to fewer sales? It’s true. I experienced…
Social Media 8 min

7 Sneaky Ways to Use Facebook to Spy on Your Competition

Ever wonder what your competitors know that you don’t? Well, Facebook has some hidden and little-known tools that can make…
Social Media 9 min

The Science of Social Timing

The #1 job of any modern marketing plan? Creating spectacular content. The best content engages customers and leads, builds relationships,…
Marketing 5 min

Why You Should Build A Sitemap Before Designing Your Site

Designing a new website can be a daunting process, only made more complicated by the volume of information that sometimes…

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Social Media 10 min

7 Tips and Marketing Strategies for the New Facebook Fan Pages

Facebook is always updating their features for users, but we often forget that business pages get new features, too. According…
Marketing 1 min

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made…
Paid Ads 6 min

A Beginner’s Guide to A/B Testing: Better Pay-Per-Click Ads

Pay-per-click advertising is a key component of many online marketing campaigns. It can also be one of the most expensive…
Email 8 min

A Beginner’s Guide to A/B Testing: Email Campaigns That Convert

Email campaigns and newsletters can be a great way to get repeat business, as well as new customers. You’re already…
CRO / UX 6 min

A Beginner’s Guide To A/B Testing: Exceptional Web Copy

Optimizing the copy on your website is at least as important as optimizing the design, especially if the primary goal…

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