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Digital Marketing Blog

A Graphic that says "Ditch The Guesswork: An Approach To Data-Centric Budgeting."
Paid Ads 8 min

Ditch the Guesswork: Data-Centric Approach to Media Planning and Budgeting

If you’re relying on last year’s paid media plan as a blueprint for this year, you’re leaving growth on the…
Sherry Chen
Sherry Chen Associate Director, Paid Media Strategy
May 19, 2025
Illustration with $ signs, depositing money into piggy bank, credit cards, and text that reads "SEO Audit Pricing: Real Costs, What’s Included, and How to Spot a Ripoff."
SEO 11 min

SEO Audit Pricing: Real Costs, What’s Included, and How to Spot a Ripoff

Why does one SEO (search engine optimization) audit cost $150 and another $15,000? Because there’s no clear standard for SEO…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 15, 2025
Illustration with a pie chart, pig, and coins with text that reads "Contribution Margin Ratio Explained: What It Is and How to Improve Yours."
Marketing 11 min

Contribution Margin Ratio Explained: What It Is and How to Improve Yours

Everyone loves to talk about revenue — how to grow it, scale it, and push it higher through more sales. …
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 15, 2025
Orange illustration of two people holding megaphones with text that reads "Digital PR: What It Is + 10 Successful Examples."
Digital PR 13 min

Digital PR: What It Is + 10 Successful Examples

Digital PR (or digital public relations) is a strategy focused on increasing awareness, visibility, and the reputation of your brand…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 14, 2025
Illustration with images of a mobile device and app logos with text that reads "Why Your Sponsored Ads Aren’t Performing (and How to Fix Them)."
Paid Ads 11 min

Why Your Sponsored Ads Aren’t Performing (and How to Fix Them)

You launched your ad campaign feeling confident, but the results are disappointing.  Low click-through. No conversions. Maybe a few random…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 13, 2025

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LIVE on June 30 | 8am PDT
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

Marketing forecasting has become significantly more complex. In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 30</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
Illustration with Facebook logos and text that reads "How to Reverse-Engineer Top Ads with the Facebook Ads Library."
Paid Ads 11 min

How to Reverse-Engineer Top Ads with the Facebook Ads Library

Tired of wasting money on underperforming Facebook ads while the competition runs circles around your paid campaigns? The Facebook Ad…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 12, 2025
tiktok-ads
Paid Ads 13 min

Mastering TikTok Ads: Everything You Need to Know for More Revenue

TikTok ads are no joke. The platform has over 2 billion users worldwide, and it’s where trends—and revenue—start. Eddie Yoon,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 6, 2025
A graphic that says "How To Create PPC Campaigns for Real Estate Advertising."
Industries / Franchises 9 min

How To Create PPC Campaigns For Real Estate Advertising

Ever feel frustrated seeing Zillow or Realtor.com dominate search results, pushing your listings into oblivion? With roughly 5 million homes…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 5, 2025
A graphic that says "Real Estate Digital Marketing Strategies."
Industries / Franchises 10 min

Real Estate Digital Marketing Strategies

The real estate industry is massive—over $3.69 trillion in the U.S. alone. But standing out in this competitive space takes…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 5, 2025
A graphic that says "Webinar Promotion Strategy Guide (2025).
Lead Gen. 13 min

Webinar Promotion Strategy Guide (2025)

Webinars are a powerful marketing tool — particularly in B2B industries, where they are the second most effective distribution channel. …
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 3, 2025

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A graphic that says "A Guide To Wix SEO" (2025)
SEO 18 min

A Guide to Wix SEO (2025)

Are you curious about Wix and if it’s the right platform for your website? With over 200 million users and…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 1, 2025
A graphic that says "Automated Bidding Strategies."
Paid Ads 10 min

Automated Bidding Strategies

Tired of manually adjusting PPC bids? One minute, you’re optimizing for conversions. The next, a competitor outbids you, throwing off…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 30, 2025
Illustration with two people working at a desk and text that reads "How to Do a Competitive Audit: Process, Tools & Mistakes to Avoid."
SEO 12 min

How to Do a Competitive Audit: Process, Tools & Mistakes to Avoid

Do you know what your competitors are up to right now? Because there’s a good chance they’re analyzing your business,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 29, 2025
Illustration with question marks and puzzles, with text that reads "Universal Analytics: History, What Replaced It, and Status of Old Data."
Data & Analytics 10 min

Universal Analytics: History, What Replaced It, and Status of Old Data

Universal Analytics (UA) was the much-loved third iteration of Google Analytics.  Google Analytics 4 (GA4) has now replaced it completely,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 28, 2025
Illustration of a computer screen with shopping bags and text that reads "8+ Ecommerce Site Speed Tips & Tools."
Ecommerce 11 min

8+ Ecommerce Site Speed Tips & Tools

If your ecommerce website is loading too slowly, you’re losing out on sales and revenue. It’s that simple. In fact,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 28, 2025

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