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Digital Marketing Blog

Marketing 7 min

The Startup Marketer’s Onboarding Process: Tips for New Marketing Hires

Starting a new job as a marketer can be stressful. There is so much to learn. Moreover, nearly everything you…
Paid Ads 7 min

Learn Paid Search Marketing and Become a More Effective Online Marketer with These 44 Resources

Paid search marketing can be an effective online marketing channel. The challenge is using it correctly to make sure you…
Paid Ads 13 min

The Argument for Disproportionate Holiday Advertising & Where You Should Increase Your Ad Spending

When it comes to budgeting for ad spending throughout the year, all months are not created equal. During the holiday…
Marketing 10 min

How and Why You Should Conduct a Brand Audit

Is your business experiencing a downslide lately? Are your losing customers to your rivals? Is there a sudden dip in…
Marketing 25 min

15 Psychological Triggers to Convert Leads into Customers

Would you like to know how to get more customers who can’t wait to buy your products and services? It’s…

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Marketing 8 min

CEOs Don’t Trust Marketing – What’s The Solution?

Month after month there’s increasing data showing us that marketing people don’t plan or measure enough. Our own Smart Insights…
Social Media 11 min

What You Need to Know About Facebook’s New Insights and Analytics

Every Facebook page owner’s first stop for Facebook analytics should be their page’s Insights. Facebook recently revamped Insights with the…
Marketing 15 min

How Mint Grew to 1.5 Million Users and Sold for $170 Million in Just 2 Years

If you were to create a list of startups that had so-called “overnight success,” personal finance software service Mint would…

How to Set Up Conversion Funnels in Google Analytics (The Video)

Whether you sell items online or simply try to get people to sign up for an offer – you most…
Marketing 6 min

Learn Growth Hacking: 35 Resources to Help You Become a Growth Hacker

At many technology companies, traditional marketing roles are transforming into growth hacking roles. In fact, the work has become so…

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from Small Business to Enterprise

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The Beginner’s Guide to Startup Analytics

Becoming an entrepreneur is like stepping onto the most intimidating roller-coaster in the world. There are ups, there are downs…

What You Can Learn from Referral Paths in Google Analytics

If you’re looking at your traffic sources but not really digging in to them, you could be missing out on…
Marketing 8 min

4 Strategies Disney Uses to Create Freakishly Loyal Customers

You probably think of Disneyland as a tourist trap. Which it is. But unless you’re part of a rather
unique
subset of…

How Google Analytics Dashboards Can Make Your Life Easier

Recently, we covered how you can go beyond standard reporting in Google Analytics by using filters, segments, reports, and dashboards.…
Paid Ads 9 min

The Secret Side of Google AdWords: Video Ads

If you are using Google AdWords to generate leads and drive sales, you’ve probably noticed increasing competition for many of…

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from Small Business to Enterprise

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