Neil Patel

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How AnswerThePublic Can Supercharge AI Prompts

A graphic saying "How to use answerthepublic to supercharge AI prompts.

Do you use artificial intelligence (AI) tools in your day-to-day life?

AI copywriting tools like ChatGPT, Bard, and Ubersuggest AI Writer are fantastic for saving time, generating new ideas, and preventing writer’s block.

However, you get out what you put in with AI writing, which is why developing the perfect AI prompt is so important. The right prompt can make the difference between dull and draining, or crisp and engaging AI copy.

Keywords are an essential part of the prompt writing process, so access to a high-quality keyword research tool is critical. AnswerThePublic is a low-cost, easy-to-use platform that makes writing AI prompts for marketing a breeze!

I’ve put together this guide that will show you how to use AnswerThePublic to create well-defined, clear, and keyword-rich prompts for AI that will transform how you use tools like ChatGPT.

Let’s get started!

Why Are Prompts for AI So Important?

Imagine you and I are playing a game where I give you clues, and you have to draw what I describe.

I say, “Draw an animal with four legs.”

This isn’t a helpful clue, as this could be anything. A cat, a horse, a cow, even a lion!

I then give you some extra clues: “This animal wears a collar, barks, and is considered man’s best friend.”

Of course, now you realize I’m talking about a dog.

AI prompts work in the same way. The more precise and better crafted the prompt, the likelier the end result will be accurate and of high quality.

This is an excellent time to explain how a generative AI application like ChatGPT works. These platforms are trained to review massive data sets, which break the data down into sequences or “tokens.”

The platforms then work to understand the relationship between these tokens. For example, if a prompt contains a specific word, which word should come after it?

Here’s an example of some content on my blog and how it’s “tokenized” by ChatGPT.

A sample of content and how it is "tokenized".

So, when you give a prompt to an AI platform, the AI platform doesn’t read your prompt word-for-word and provides an appropriate response. Instead, it analyzes the patterns in the sequences of words you provide and predicts which sequence of words it should use in its reply.

The better the quality of your prompt, the more context the AI platform has to work with. This means the sequence of words it uses is more accurate and valuable to you.

There are also ethical and security measures to consider when crafting AI prompts. While AI content generation is improving by the day, it’s not perfect yet. A clear and objective prompt can reduce the risk of AI platforms creating harmful, dangerous, or biased content which could potentially harm your customers.

AI prompt creation is becoming a popular skill to learn, and there is even an emerging profession dedicated to getting the most out of these prompts: AI Prompt Engineering!

Earlier this year, an AI company listed a Prompt Engineer role with a starting salary of $250,000!

What Makes an Effective AI Prompt?

14 percent of organizations use generative AI to enhance their sales and marketing efforts.

However, how many of these businesses are using AI in the right way? Here’s what makes the best AI prompts for SEO marketing purposes.

Specificity

Detail is the name of the game when it comes to creating an effective AI prompt. The more relevant information you can provide to power your prompt, the better.

Take these two pieces of content I created in ChatGPT and the prompts I used.

“Can you write a short introductory paragraph telling people about the benefits of AI?”

“Artificial Intelligence (AI) has emerged as a transformative force in today’s rapidly evolving technological landscape. This cutting-edge technology offers a multitude of benefits, from enhancing efficiency and productivity across industries to revolutionizing healthcare, finance, and transportation. AI empowers us to analyze vast amounts of data, make informed decisions, and automate repetitive tasks, freeing up human resources for more creative and strategic endeavors. Its potential to drive innovation, improve decision-making, and tackle complex problems makes AI an invaluable tool for shaping a brighter and more efficient future!”

“Can you write a short introductory paragraph (less than 75 words) telling people about the benefits of AI when it comes to writing content? The wording should be informal but not include slang, emojis, or exclamation points. It should be written in the second person. The target audience is digital marketers interested in using AI but don’t know where to start.”

“If you’re a digital marketer looking to boost your content game, AI is your secret weapon. It simplifies research, ignites creativity, and polishes your writing. But with so many options out there, getting started can be overwhelming. Let’s explore the AI landscape together and find the perfect fit for your content needs.”

Which piece of content do you prefer? The second example is best as it is shorter, friendlier, and urges the reader to check out the rest of the article. I created this content with a much more detailed AI prompt.

So, how can a keyword research tool like AnswerThePublic help you create more specific AI prompts? By helping you understand your readers better.

When you know what words and phrases people use to find your business, you understand your target audience and what they like to read about. I’ll explain this in more detail later in the article.

Use of Keywords

Some marketers think AI-generated content is automatically penalized in search engines. However, this is a misunderstanding.

Google has gone on record to say that as long as content is high-quality, original, and written for humans rather than the search engine algorithm, it will rank. It doesn’t matter if it was created by a human or a machine.

What does this mean? It means tailored SEO AI prompts can maximize the chances of your AI-generated content ranking as high as possible in Google, Bing, and other search engines. For example, you can leverage ChatGPT for SEO purposes!

AnswerThePublic homepage

Keyword research tools like AnswerThePublic are fantastic for identifying high-volume, low-competition keywords that you can weave into your AI prompts.

If you’re looking for an easy way to create SEO-optimized AI articles, I designed the Ubersuggest AI Writer specifically with SEO in mind. Enter the keyword you want to rank for, and it will create a page title, introduction, and headings. You can then amend and add to these elements to create a fantastic piece of content.

Ubersuggest AI Writer, showing a page title for the keyword "AI prompt".

User Intent

The people who search for your business online will not be looking for the same thing each time.

Some will be researching what product or service to buy; others will want to know more about your brand. A handful may be ready to buy right away.

This is what is known as user intent or search intent.

Diagram explaining the four types of user intent: informational, navigational, commercial, and transactional.

Understanding where your target audience is in the buying journey means you can craft an AI prompt that resonates with their specific needs. I’ll show you how to identify user intent using AnswerThePublic later in this article.

How to Use AnswerThePublic for AI Prompts

What is AnswerThePublic?

AnswerThePublic is a search listening tool. It uses autocomplete data from Google, YouTube, and Bing to provide subscribers with words and phrases that people are using in their search queries.

You start by entering a keyword, known as a “seed” keyword. Then, AnswerThePublic collates all the autocomplete suggestions for this keyword alongside search volume and cost-per-click data.

AnswerThePublic visualization for AI content

I acquired and developed AnswerThePublic to help marketers generate content ideas for their businesses. However, over the last year, I’ve discovered a new way to use AnswerThePublic – to help clarify and improve AI prompts.

The fantastic thing is, it’s super simple to do!

Let’s look at how to use AnswerThePublic to inspire the prompts for AI you create.

Generating Seed Questions

According to Similarweb, nearly 10 percent of search engine queries are phrased as questions.

There are lots of reasons why people may do this. Perhaps they need to solve a problem, get advice, or want to learn about something completely new. You can use this information to your advantage when creating your AI prompts.

Let’s say you run a business that sells ready-made iced tea. We can use the AnswerThePublic SEO tool to see what questions people are asking. Pop in your seed keyword (in this case, “iced tea”) and scroll down to the question section.

This section shows all the questions people are asking about iced tea. Here’s a handy hint: look at the orange dot in the middle of the visualization. The darker it is, the more popular the query!

Question visualization wheel in AnswerThePublic for "iced tea".

One of the questions on the wheel is, “will iced tea keep you awake?”

I’ve created a simple prompt to plug into ChatGPT. You can add additional information to refine the content it provides further, for example, your target audience or the tone of voice you want to it reply in:

“Can you answer the question: will iced tea keep you awake? Please limit your response to 100 words or less.”

“Iced tea contains caffeine, a stimulant that can keep you awake by increasing alertness. The caffeine content varies by type, with black tea having more than green or herbal teas. If you’re sensitive, avoid iced tea, especially before bedtime, to ensure restful sleep.”

You can take this information, edit it according to your requirements, and add it to your website, for example, on a product page, blog, or FAQ section.

Of course, if you ask an AI platform to generate factual information, check that it’s accurate before adding it to your site. Like humans, AI systems can sometimes make mistakes!

Finding Key Concepts

What are people saying about your business and the products or services you sell?

AnswerThePublic can help you understand your industry and competitors better, providing information you can use in your AI prompts.

Let’s search for the seed keyword “iced tea” in the AnswerThePublic SEO tool and see what comes up.

Looking at the queries generated by search engine users, health seems to be one of the most common themes, with keywords like:

  • Iced tea good for you
  • Iced tea health benefits
  • Iced tea hydration
  • Iced tea no calories

This means that promoting the health benefits of iced tea is a brilliant way to boost your search presence and drive organic traffic to your site.

So, let’s go to ChatGPT and provide the prompt:

“Can you create a short piece of copy for my home page, showcasing the benefits of iced tea and its health benefits, including how it hydrates you and has virtually no calories?”

This is what the platform came up with:

“Discover the Refreshing Power of Iced Tea

Welcome to our world of iced tea, where taste meets wellness in every sip.

🌿 Hydration, Elevated:

Stay refreshed and revitalized with our handcrafted iced teas. Each glass is a burst of pure hydration, perfect for hot summer days or any time you need a pick-me-up. Say goodbye to the ordinary and embrace the extraordinary feeling of being truly quenched.

🍃 Zero Guilt, All Flavor:

Indulge in the delightful taste of our iced teas without the worry. With virtually no calories, you can relish every sip guilt-free. It’s the ultimate guilt-free pleasure that satisfies your taste buds without compromising your wellness goals.

🌞 A Healthier You, One Sip at a Time:

Unlock the secret to a healthier lifestyle with iced tea. Packed with antioxidants and natural goodness, our teas are designed to boost your well-being. From supporting your metabolism to aiding digestion, our iced teas are more than just a beverage; they’re a wellness ritual.

Join us in celebrating the art of iced tea – where health, flavor, and vitality come together in a single, satisfying glass. Explore our exquisite range and start your journey towards a happier, healthier you.

Ready to experience the goodness of iced tea? Dive in now!”

By knowing what prospective customers are interested in, you can create content tailored to their needs, increasing the chances of conversion.

Learning User Intent

Earlier I mentioned that user intent is important when creating AI prompts. AnswerThePublic provides you with lots of information you can use to determine where prospective customers are in the sales process. You can include the keywords and phrases you find into your AI prompts, transforming the purpose of the content created.

Let’s look at the visualization wheel for “iced tea.” If we focus on the “is” section of the wheel, we can see phrases like “is iced tea bitter?” and “is iced tea cloudy?”

Visualization wheel, focusing on "is" queries for "iced tea."

These are the types of questions people ask at the start of the sales process when they want to see if iced tea is right for them. By working these words into your prompts, you can create informational resources that boost brand awareness and make prospective customers want to know more about you.

However, if we look at the “near” section of the wheel, we can see people are using keywords like “iced tea near me” and “sweet tea near me.”

Visualization wheel, focusing on "near" queries for "iced tea."

These keywords suggest that people are ready to buy. You can use them in your AI prompts to persuade customers to purchase from you instead of a competitor.

Generating Ideas For Content

33 percent of marketers use AI to generate content ideas. It’s a brilliant way to keep your content calendar updated with fresh and engaging article ideas that rank well in search engine results.

HubSpot chart showing how marketers use AI.

AnswerThePublic is fantastic for generating content suggestions, and you factor these ideas into your AI prompts to find even more ideas.

Start by entering a seed keyword in AnswerThePublic and find a content idea you like that has a decent search volume. Let’s return to our “iced tea” search and look for something promising.

How about “iced tea recipe?” The search volume is good, and the cost-per-click is low.

"Iced tea recipe" on visualization in AnswerThePublic.

Now that we have a content idea, we’ll go to our AI platform of choice (ChatGPT) with the following prompt:

“Can you provide five blog post ideas based around the seed keyword “iced tea recipe?” Make the blog post ideas as fun and engaging as possible.”

Here’s what came back with that prompt:

  • “Cool Down with Quirky: 10 Unique Iced Tea Recipes to Beat the Heat.” Explore unconventional and creative iced tea recipes that incorporate unexpected ingredients and flavors.
  • “Teatime Travels: Global Iced Tea Recipes to Transport Your Taste Buds.” Take your readers on a journey around the world with a collection of international iced tea recipes.
  • “Iced Tea Mixology: Craft Your Own Signature Iced Tea Cocktails.” Share recipes for delicious and Instagram-worthy iced tea cocktails that are perfect for parties and gatherings.
  • “Healthy Sips: The Ultimate Guide to Nutrient-Packed Iced Tea Recipes.” Provide a selection of iced tea recipes that not only taste great but also offer health benefits, such as antioxidants and hydration.
  • “DIY Iced Tea Popsicles: Freeze Your Favorite Flavors for a Chilly Treat.” Teach your readers how to make refreshing iced tea popsicles that are a hit with kids and adults alike.

Depending on your business and the goals you want to achieve, you may want to adapt the titles that the AI platform creates or tweak the prompt. For example, you may prefer blog post ideas that are “professional and elegant” or “clear and casual.”

Regardless, AnswerThePublic is excellent for inspiring your AI prompts to get cool new article ideas!

Refining Your AI Prompts After You Start Using Them

There will be times that you reuse the AI prompts you create.

For example, let’s say that you need to generate multiple articles with a consistent style and tone of voice. You might use the same AI prompt and tweak it slightly, depending on what you need.

It’s essential to review and refine your AI prompts over time for several reasons:

  • AI platforms add new features regularly. Reviewing and updating your prompts means you can take advantage of updates and improved responses.
  • AI platforms are trained on more data and are updated with new data as time moves on, meaning they become better at responding to your prompts.
  • It allows you to audit your prompts for errors and information that could potentially lead to misleading or biased responses.
  • It allows you to ensure your prompts always provide information that aligns with your business goals.

The AnswerThePublic SEO tool lets you carry out three searches a day for free, meaning you can quickly get the information needed to keep your AI prompts accurate and up to date. You can also save your searches so you can return to them anytime.

Plus, if you sign up for a paid plan, you can track changes for specific keywords. This means you get weekly emails containing new words and phrases asked around a topic.

AnswerThePublic searches, showing updates active for "digital marketing".

FAQs

How Does AnswerThePublic Work?

AnswerThePublic uses autocomplete data from Google, YouTube, and Bing. This is when search engines predict what people will type based on what has been searched for before.

AnswerThePublic collates this data and presents it in an easy-to-read and understandable format, providing thousands of content ideas from one seed keyword.

What Is AnswerThePublic Used For?

AnswerThePublic is fantastic for generating content ideas. You can use it to find ideas for blog posts, social media posts, and create copy that targets your customers’ pain points.

It’s also highly valuable for helping you create SEO-optimized prompts for AI.

How Can You Use AnswerThePublic For SEO AI Prompts?

Here’s how to use AnswerThePublic to generate the best AI prompts for marketing for business:

  • To find what questions people are asking about your business
  • To see what people are talking about in your industry
  • To identify search intent and where customers are in the sales process
  • To generate relevant, SEO-optimized blog ideas

What are the Best AI Copywriting Tools?

The best AI copywriting tools available include ChatGPT, CopyAI, Wordtune, Copysmith, Wordsmith, and Quillbot.ai.

What AnswerThePublic Alternatives are There?

If you don’t have access to AnswerThePublic, there are some AnswerThePublic alternatives you can use to generate AI prompts for SEO marketing.

These include Ubersuggest, Semrush Keyword Magic, Ahrefs Keyword Explorer, and Keywords Everywhere.

Will AI Replace Marketing Jobs?

Some marketers are reluctant to use AI as they worry the technology will replace them in the future. However, when used correctly, AI can help marketers carry out repetitive tasks and make decisions based on large amounts of data.

So, to answer the question, “will AI replace marketing jobs?” No. Marketing will always require a level of complex thinking and emotional intelligence that AI tools can’t offer.

Think of AI as your marketing assistant rather than your replacement!

Conclusion

Many marketers think it’s a case of typing a basic prompt into an AI platform, hitting enter, and waiting for words to appear magically.

While you can get AI-generated content this way, it’s usually bland, boring, and not aligned with your business needs.

Plus, the more basic the prompt, the more likely other people will utilize exactly the same content on their websites!

Taking five minutes to optimize your AI prompt means better content that resonates with your customers. Just run a search in AnswerThePublic and use the information to supercharge your prompt.

I hope this guide has shown you how to use AnswerThePublic to add extra sparkle to your AI prompts for marketing.

You get three free searches a day just by signing up, so why not give it a go today?

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