Search has evolved from just being a “Google” game to being a multi-platform channel.
According to Google’s Senior Vice President, Prabhakar Raghavan:
A significant portion of young people, around 40%, are using TikTok and Instagram for searches instead of Google.
This means you have no choice but to optimize for all platforms.
But how do you do that?
Answer The Public multi-platform search
If you haven’t checked out Answer the Public lately, you should.
It started off a tool that just pulled from Google suggest.
Now, it has many platforms.
As you can see, you can get keyword suggestions for Google, Bing, Amazon, YouTube, TikTok, and now Instagram.
When you are looking for ideas for content creation, you may enter a keyword such as “marketing.”
Answer the Public will give you data on the popularity of that keyword and show ideas for each individual platform.
Look what the results for Instagram look like:
You’ll see all the popular hashtags people are using on Instagram.
Or, if you want to see the accounts that publish content around that topic, just click on the “people” tab, and you’ll see a list of people.
If you want to see data for TikTok, you can get a keyword wheel of recommendations:
You can also compare how the results have changed over time.
If you haven’t yet, go to Answer the Public and try it out.
But why stop with platforms…
2021 was a fantastic year for most companies.
We all were booming off the Covid highs, and from the money, people were given from various government entities.
What Covid also pushed forward more was globalization.
You can buy from anywhere and engage with people and companies from all around the world.
Even with this bad economy, my ad agency, NP Digital, has grown… specifically from globalization.
We are now in 19 countries.
So, we thought we would make it easier to provide global data through Ubersuggest.
Just put a keyword into Ubersuggest and hit search.
Look at that data for “best smartwatch”.
It’s important to know where the volume is on the global level so you can strategize what regions to tailor your marketing to grow your revenue faster.
Just like how we did it for the marketing industry.
If you haven’t tried the global feature in Ubersuggest, go here, type in a keyword, and click search.
Conclusion
To do marketing well in today’s world, you need to optimize for multiple platforms and regions.
SEO is no longer just a “Google” game. You must optimize for YouTube, Instagram, TikTok, ChatGPT, and all the other platforms your users use.
On top of that, you should look to expand globally.
Now, it’s too hard to tackle every country, but go after the low-hanging fruit first. What other countries have demand for your products and services? Those are the countries worth considering to move into next.
PS: If you haven’t try out the improved Answer the Public and Ubersuggest.
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