If you’re relying on mobile browser traffic alone, you’re leaving conversions on the table. This chart makes it clear: apps outperform mobile browsers at every stage of the funnel, by a lot.

Essential Statistics

• App users view 22 products vs. 5.7 on mobile browsers—a 286% increase.
• Add-to-basket rate is 24% on apps vs. 13% on browsers—up 85%.
• Purchase rate improves from 44% to 54% in apps—a 23% lift.
• Apps increase total conversion rate by 130%.
• Users in apps behave with more intent, not just curiosity. Mobile browsers see more drop-off across the funnel. App-native environments drive deeper engagement.

Key Takeaways

• Apps aren’t just convenient, they’re conversion engines.
• Users engage more with content when inside an app.
• Intentional browsing leads to higher add-to-basket rates.
• Retailers should move traffic from mobile web to app ASAP.
• App experiences reduce friction and encourage deeper shopping.
• Every metric in the funnel improves with apps.
• Mobile browsers are better for discovery, not decision-making.

Actionable Insights

• Encourage app downloads from mobile site pop-ups. Prompting users early in their journey can redirect them into higher-converting environments.
• Highlight exclusive app benefits. Give users a reason to shift from browser to app with perks like early access or better deals.
• Streamline app onboarding. Remove friction so new users can engage quickly and start converting. Leverage push notifications to re-engage.
• Unlike mobile web, apps allow proactive engagement strategies. Prioritize app updates. Continuously optimize app UX to match user behaviors and intent.
• Use in-app personalization to boost conversion rates. Tailor product recommendations based on behavior.
• Track drop-off points in both channels. Use this data to inform which experiences to elevate in the app.

Apps are built for action. If you want more conversions, get users into your app and keep them there. – Neil Patel