Essential Statistics

• North America has the highest CPI at $5.32.
• South America records the lowest CPI at $0.31.
• EMEA averages $1.04 per install.
• APAC’s CPI is $0.93, making it one of the more efficient regions.
• The global CPI benchmark across regions sits at $3.60.

Key Takeaways

• Acquiring users in North America is significantly more expensive than in any other region.
• Low-cost regions like South America create opportunities for large-scale experimentation.
• EMEA and APAC represent balanced CPI environments ideal for efficient scaling.
• Global benchmarks are misleading without segmenting by region.
• Marketers who adjust CPI expectations by geography achieve more accurate forecasting and stronger ROI.

Actionable Insights

Set Region-Specific CPI Baselines

Avoid relying on global averages and tailor acquisition targets to each region.

Use Low-Cost Regions for Testing

Run creative and funnel tests in South America to lower your experimentation cost.

Scale in EMEA and APAC

Use these mid-range CPI regions to grow efficiently without North America’s price pressure.

Track Profitability by Region

Focus on revenue per user instead of CPI alone to understand true performance.

Adjust Bids Dynamically

Shift budget toward regions with improving LTV-to-CPI ratios.