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Impact of Star Ratings on App Download Rates

app-downloads-vs-ratings

Info

  • Source: NP Digital

  • Date: April 2024

  • Category: App Marketing & ASO

  • Study Methodology: NP Digital data from 49 companies analyzing download changes as app ratings varied.

Essential Statistics

  • 5-star apps convert at a baseline rate of 1.00.
  • 4.5-star apps convert at 0.96.
  • 4-star apps convert at 0.83.
  • 3-star ratings drop conversion to 0.57.
  • 2-star apps convert at 0.15.
  • 1-star apps convert at just 0.08.

Key Takeaways

  • Small drops in rating significantly impact installs.
  • Falling below 4 stars reduces conversion dramatically.
  • Low ratings make paid UA inefficient.
  • Most users judge apps primarily by star rating.
  • Improving product quality improves marketing performance.

Actionable Insights

Track Ratings Consistently

Monitor real-time feedback to catch declines early.

Ask Happy Users for Reviews

Trigger review prompts after positive in-app experiences.

Respond to Negative Feedback

Show users you’re addressing issues quickly.

Fix High-Impact Issues First

Use review themes to guide your roadmap.

Pause UA During Rating Drops

Avoid scaling spend until ratings recover.

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