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Digital Marketing Blog

5 Ways Data Improves Your SaaS Conversion Funnel

Not using data is a missed opportunity for SaaS companies. If your team is seeking to bring in more revenue,…
Social Media 2 min

New Kid Alert: How to Drive Sales to Your Business Using Snapchat

200 million. That’s the number of monthly users on Snapchat. And, they send 400 million snaps every day! That’s staggering,…
Paid Ads 2 min

How to Increase PPC Ad Viewability and Lower Cost Per Click (CPC)

The success of a PPC campaign boils down to two things: Every effort that you put into your PPC campaigns…
Content 2 min

5 Visual Marketing Case Studies That Will Teach You the Power of Images

Content marketing is all about creating useful content that people will benefit from and tell others about. Written content has…
CRO / UX 2 min

How to Convert Visitors into Customers Using a Landing Page

The early stages of building an online business are exhilarating and terrifying. Exhilarating because watching your business grow is a…

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SEO 9 min

Effective SEO for All Stages of the Conversion Funnel

In 2019, Wordstream set out to answer one of digital marketing’s greatest questions: What is the average conversion rate? The…
Content 2 min

How to Use Cialdini’s Principles of Persuasion to Improve Your Content Marketing Strategy

Does your content generate enough traffic, leads, and conversions? No?  It’s okay, you’re not alone. Only 30% of companies felt…
Social Media 2 min

Selling on Instagram: 11 Tips for Growing a Following Primed to Buy

With over 2.8 billion active users in 2017 worldwide, social media has become a terrific channel for businesses to connect with their…
Content 2 min

The Advanced Guide to Custom Content Marketing

It’s high time that you truly engage your audience. Why? Engaging, high-quality content is the lifeblood of content marketing. But…
Paid Ads 7 min

A Step-by-Step Guide for Determining Keywords to Bid On

When it comes to pay-per-click (PPC) and paid ads, a lot goes into these campaigns. You have to create the…

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Social Media 2 min

7 Powerful Psychology Hacks That’ll Increase Your Social Media Engagement

Do you know that social media is one of the most popular online activities? Social is right up there along…
CRO / UX 2 min

SEO Vs. CRO: How to Drive Search Traffic That Converts into Customers

Conversion rate optimization (CRO) is important in today’s SEO and the world of digital marketing. And yet, a whopping 33%…
Lead Gen. 4 min

Why You Need to Create Case Studies (a Data-Driven Answer)

Imagine this scenario: You want to buy a new pair of running shoes online. Where do you start your search?…
Paid Ads 1 min

Google Shopping Ads: How to Use Them to Generate Sales and Revenue

There are many ways to generate sales for your e-commerce store. One method that is often overlooked by many is…
Tools & Tech 2 min

5 Tools to Increase Twitter Engagement Overnight

With more than 320 million monthly active users in 2019, now is not the time to ignore Twitter. It doesn’t matter…

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