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Digital Marketing Blog

CRO / UX 9 min

A/B Testing vs Multiple Variant Testing: And the Winner Is…?

During the 2016 Rio Olympic Games, Mahe Drysdale rowed 2,000 meters (1.24 miles) in just 6 minutes and 41 seconds. However, despite…
Ecommerce 2 min

4 Easy Ways to Generate eCommerce Sales From Instagram

Social network giant Instagram has grown to 1 billion monthly active users. Out of these, 500 million users log onto…

What is Data Quality and How Do You Measure It for Best Results?

We’ve talked a lot about data quality in the past – including the cost of bad data. But despite a…
CRO / UX 2 min

5 Psychology-Based Design Tips to Improve Engagement on Your Website

Your brand’s message isn’t limited to the word choices that you make. The environment under which you present your message…
Ecommerce 3 min

How to Build a Successful eCommerce Brand From Scratch

Do you know that 40% of worldwide internet users have bought products/goods online from an eCommerce business or eCommerce store?…

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Local 7 min

How to Localize Your Marketing Campaigns to Increase Conversions

It’s all local. Despite living in a global economy, many customers only care about what’s happening in their neighborhoods and…
Marketing 2 min

How to Create an Online Marketing Plan that Will Grow (Nearly) Any Business

If you’re new to the world of online media marketing, it can be hard to know where you should first…
Marketing 1 min

How to Strengthen and Deepen the Relationship Between You and Your Customers

Without your old or new customers, you wouldn’t have a business. So it’s worth knowing how you can strengthen and…
Marketing 2 min

10 Gmail Plugins All Marketing Professionals Should Consider

Email marketing is central to your marketing campaign. Heck, email itself is central to even being in business. But, first…
Email 7 min

4 Ways to Reduce Churn With Email Campaigns

Churn is your arch nemesis. And it’s cutting into your profits. Research shows that “80% of your company’s future revenue…

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Social Media 2 min

How to Make Social Media Marketing Work for Your Business

The concept of ‘social media marketing’ is probably one that you’ve heard a lot about by now. If you’re in…
Paid Ads 2 min

How to Drive App Installs Using Google AdWords

Creating an app can be a lot of work. You’ve got to find the right team of app developers to design…
Social Media 2 min

The Top 12 LinkedIn Tools for Boosting Sales

Did you know that LinkedIn has more than 433 million members? How about the fact that these members live and…
Tools & Tech 1 min

10 Tools that will Improve the Quality of Your Blog Content

Do you have a strategy in place for creating industry leading blog content? Regardless of your niche, from an internet…
Content 2 min

4 Quick Wins to Increase Your YouTube Engagement

One under-used, yet extremely effective social network platform that I’m sure you’ve heard about is YouTube. The video marketing platform…

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from Small Business to Enterprise

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