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Digital Marketing Blog

Marketing 1 min

The 18 Best Ways to Create a Brand That is Honest and Trustworthy

When building a company, most founders first think about their product and making money. But your product isn’t the only…
Marketing 2 min

How to Craft an Effective Value Proposition

Do you have it? I’m talking about your value proposition — the most important element of your marketing copy. Your…
Lead Gen. 1 min

The Guide to Running Successful Lead Generation Webinars

Everywhere I turn, someone is promoting a webinar. I have attended my fair share of webinars. Just like many others,…
Social Media 4 min

How to Get More Likes on Facebook Without Buying Fans

Since its founding in 2004, Facebook has grown to be a massive force in advertising, media, and our culture. In…
Marketing 1 min

How to Generate Buzz When You Launch a New Product

If you’re going to launch a new product, you need to make sure you have a successful launch strategy in…

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Social Media 2 min

How to Increase Your Sales 49% Faster by Using YouTube

Video is on almost every marketer’s radar. In fact, 69% of marketers say their video-marketing budget is increasing. On top of…
CRO / UX 1 min

5 Reasons Why Mediocre Copywriting Can Crush Your Startup’s Chance for Growth

I was recently at a conference and spoke with a founder who seemingly did all the right things to grow…
Paid Ads 2 min

5 Hacks to Increase Clicks on Your Google AdWords Ads

I can tell within a matter of minutes whether or not your AdWords campaign will succeed. No, I’m not a…
CRO / UX 1 min

Universal Web Design Principles That Improve Usability And Conversion

I used to spend thousands of dollars hiring designers to create some fancy-looking web pages only to find out that…
SEO 1 min

SEO Copywriting: 5 Examples of How It’s More Than Just Adding Keywords

I get a lot of emails every day about tons of different topics. Some of the most common questions I…

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Content 2 min

6 B2B Content Marketing Tactics You Need to Start Using Today

B2B content marketing and B2C content marketing are not the same. I know that sounds obvious, but it’s something that…
Tools & Tech 2 min

6 Apps to Enhance Your Instagram Pictures and Videos

If there is one app that I find myself opening more and more frequently, it’s Instagram. The attractive images and…

6 Pointless Marketing Metrics to Avoid at All Costs

Browsing through Google Analytics or any PPC platform can be overwhelming. There are more metrics than you can count. There…
Marketing 15 min

How to Grow Your Business by Expanding into New Markets

So, you want to expand your business into a new market? Nice! It means you’re doing well and you’re ready…
SEO 2 min

Here’s Why Your Cold Outreach ROI Sucks (And How to Fix It)

Fewer than 24% of cold-outreach emails get opened. That means that more than 75% of your cold-outreach emails aren’t actually seen by…

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