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Digital Marketing Blog

Social Media 8 min

How to Use the LinkedIn Marketplace as a Freelancer

Annually, 59 million Americans take on freelance projects, making up 36 percent of the workforce. This trend shows no signs…
Paid Ads 9 min

How to Advertise on VOD Platforms

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for…
SEO 9 min

How to Optimize For Baidu in the U.S.

While Google, Bing, and Yahoo control the West’s market share of search engine traffic, alternative search engine Baidu is the…
Digital PR 10 min

5 Types of Bad Backlinks You Don’t Want

Backlinks refer to URL links from other websites that point back to your website. Yes, it’s all in the name.…
Marketing 23 min

7 Key Strategies That You Must Learn From Apple’s Marketing

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company –…

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Paid Ads 9 min

How to Make Money From OTT Platforms and Video on Demand

As a business or marketing professional, when consumer habits change, you must pay attention. Perhaps nothing is changing more rapidly…
Social Media 10 min

How to Use LinkedIn Insights in an Actionable Way

What is an insight? According to Merriam-Webster, it’s the “power or act of seeing into something.” LinkedIn Insights gives you…
Paid Ads 10 min

How to Use The Facebook Creative Hub

According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment.…
Marketing 11 min

25 Marketing Books You Should Be Reading

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked…
Paid Ads 10 min

A Starter Guide to Google Ads Manager Accounts

If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your…

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Social Media 9 min

How to Use Instagram Story Highlights on a Brand Account

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand.…
Marketing 10 min

10 Places to Take Photoshop Classes Online

No matter what you’re selling, images are a critical component of your marketing strategy. From website design and blog-featured images…
Content 10 min

10 Great Testimonial Examples From Landing Pages

Landing pages help drive traffic, increase conversions, and improve SEO. However, not all landing pages are effective. If your landing…
Marketing 19 min

What is Demand Generation?

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care…
Content 12 min

How to Create Evergreen Content Right From the Start

Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of…

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