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Digital Marketing Blog

Social Media 13 min

The Complete Guide to Using Twitter to Grow Your Business

At one point or another, you’ve probably asked yourself if Twitter is actually helpful for growing your business or if…
Paid Ads 11 min

How to Run Spotify Ads

There was a time when Pandora was all the rage. Everyone everywhere was streaming music, listening, and sharing it with…
Tools & Tech 9 min

How to Use a Web Cache Viewer: Everything You Need to Know

Pages on the internet don’t last forever. Some disappear overnight without warning. Other times, servers go down, or maybe you’re…
SEO 16 min

How to Create the Perfect H1 Tag for SEO

It doesn’t matter if you run a tiny mom-and-pop shop or a mega-billion dollar corporation; content marketing works. Just look…

How Could Deepfakes Change Marketing?

Deepfakes are receiving a lot of bad press. U.S. Sen. Marco Rubio (R-Fla.) called the technology a propaganda weapon.  Facebook’s…

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Social Media 8 min

How to Use the LinkedIn Marketplace as a Freelancer

Annually, 59 million Americans take on freelance projects, making up 36 percent of the workforce. This trend shows no signs…
Paid Ads 9 min

How to Advertise on VOD Platforms

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for…
SEO 9 min

How to Optimize For Baidu in the U.S.

While Google, Bing, and Yahoo control the West’s market share of search engine traffic, alternative search engine Baidu is the…
Digital PR 10 min

5 Types of Bad Backlinks You Don’t Want

Backlinks refer to URL links from other websites that point back to your website. Yes, it’s all in the name.…
Marketing 23 min

7 Key Strategies That You Must Learn From Apple’s Marketing

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company –…

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Paid Ads 9 min

How to Make Money From OTT Platforms and Video on Demand

As a business or marketing professional, when consumer habits change, you must pay attention. Perhaps nothing is changing more rapidly…
Social Media 10 min

How to Use LinkedIn Insights in an Actionable Way

What is an insight? According to Merriam-Webster, it’s the “power or act of seeing into something.” LinkedIn Insights gives you…
Paid Ads 10 min

How to Use The Facebook Creative Hub

According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment.…
Marketing 11 min

25 Marketing Books You Should Be Reading

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked…
Paid Ads 10 min

A Starter Guide to Google Ads Manager Accounts

If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your…

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