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Digital Marketing Blog

News & Trends 18 min

Preparing for Google’s Search Generative Experience (SGE): 5 Tips for Success in the New AI Era of Search

This post was written bv Nikki Lam, Senior Director of SEO at NP Digital. SGE will be one of the…
Tools & Tech 13 min

18 of the Best WordPress Blog Plugins That Enhance Visibility

Running a successful blog isn’t just about publishing top-quality content. There’s the promotional part, like social media and building links…
CRO / UX 20 min

Lessons Learned from CRO Testing that Supercharged Revenue

Conversion rate optimization tends to be pretty low down on a marketer’s list of priorities. Surely it’s better to create…
Paid Ads 14 min

How to Create Effective Automotive Inventory Ads (AIA) on Facebook

Quick question: what do you think holds back the average auto dealership from increasing sales? Answer: Friction. Friction prevents a…

Adobe Analytics vs Google Analytics 4: Comparison & Breakdown

If you own a website or manage digital marketing campaigns, website analytics are fundamental to your success. You know you…

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SEO 15 min

What’s the Average Core Web Vital Score for E-Commerce Stores?

Core Web Vitals aren’t going anywhere, and page experience is becoming more important with each day. So important, in fact,…
Content 13 min

A Comprehensive Breakdown of Content Pillars

Ever feel like your content is a bit scattered? Like you’re throwing ideas out there and seeing what sticks without…
Marketing 19 min

13 Print on Demand Companies to Grow Your Business

Print on demand can be a convenient, cost-efficient way to get your creations out there. Of course, like anything in…
SEO 29 min

How to Leverage Excel Formulas for SEO Success

Do you use Excel for SEO? If the answer is “no,” then perhaps you should. Leveraging Excel formulas for SEO…
Tools & Tech 39 min

Best Web Hosting for WordPress

Do you want to skip the read and get right to my top picks? The best WordPress website host for…

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SEO 10 min

How to Get Ready for Interaction to Next Paint (INP)

Google’s Core Web Vitals is changing. This set of metrics, first introduced in 2021 to measure user experience, is getting…
SEO 13 min

The Expert’s Guide to SEO Siloing

If you’re serious about improving your keyword rankings, then you need to get your site structure on point. Orphan pages…
Local 12 min

How To Optimize Apple Business Connect for Local SEO Success

There are more than 2 billion active iPhone users worldwide. Even if a fraction of those people are using Apple…
Tools & Tech 33 min

Best Domain Registrar

Want to skip the read and get right to my top pick? The best domain registrar for most people is…
SEO 18 min

SEO Metrics That Actually Matter (And Which to Ignore)

One of the best things about SEO (and other digital marketing strategies) is the sheer amount of data you can…

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