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Digital Marketing Blog

Amazon Retail Ad Network 002
Paid Ads 4 min

Revolutionizing Retail Media: Amazon’s Game-Changing Ad Service 

The TL:DR  Amazon’s Retail Ad Service announced in beta at CES on January 8th, 2025, democratizes retail media by enabling…
David Hutchinson
David Hutchinson VP of Marketplaces
Jan 9, 2025
A graphic that says "Paid Social Media Advertising: Why It's Pay To Play."
Paid Ads 17 min

Paid Social Media Advertising: Why Social Is ‘Pay to Play’

Organic social media reach on popular platforms like Facebook (2.6% reach) and Instagram (4% reach is declining rapidly. With these…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 8, 2025
A graphic that says Apple App Store Optimization (ASO)
ASO 11 min

Apple App Store Optimization (ASO)

With over 1.8 million apps available on the Apple App Store, standing out requires more than a great product—it demands…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 7, 2025
search everywhere optimization
SEO 13 min

Search Everywhere Optimization: The New SEO

The search landscape is fracturing.  Google is no longer always the first place people go for answers. They’re increasingly turning…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 6, 2025
Ad Fatigue 002
Paid Ads 14 min

Ad Fatigue: What It Is & How to Prevent It

Ever felt like your ads aren’t delivering the results they used to? Maybe your click-through rates (CTRs) are sliding, conversions…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 5, 2025

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LIVE on June 16 | 8am PDT
How to Make AEO/GEO Profitable: Lessons From 100 Campaigns

AI search is changing how customers discover brands. In this webinar, Neil Patel and the NP Digital team will break down what actually worked across 100 AEO/GEO campaigns.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 16</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
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Get instant, raw search insights,
direct from the minds of your customer

There are 3 billion Google searches every day, and 20% of those have never been seen before. They're like a direct line to your customers' thoughts

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Get instant, raw search insights,
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The AI Visibility competition begun.
Are you playing to win

Content ranking is becoming more competitive every day, and AI can give you the advantages you've been searching.
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The AI Visibility competition begun.
A graphic saying "The Impact of SEO and ASO in The Play Store.
ASO 13 min

The Impact of SEO and ASO in The Google Play Store

Google Play is the biggest app store in the world, with almost 2.3 million apps available compared to the App…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 3, 2025
ad personalization 010
Paid Ads 19 min

Ad Personalization and How to Use It In Paid Search

80% of consumers are more likely to buy from brands that create personalized experiences.  Personalized advertising is essential for paid…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 2, 2025
app reviews 007
ASO 12 min

Improve Mobile App Reviews & Ratings

Is your mobile app as good as you think it is? I’m asking because app reviews and ratings matter. They…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 1, 2025
landing-page-optimization-003-700×420
CRO / UX 16 min

Guide to Creating & Optimizing High-Converting Landing Pages

Do you ever wonder what the big secret is behind landing page optimization? I expect every online marketer does at…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 29, 2024
how to create an infographic 002
Creative 15 min

How to Create Infographics: Tips & Examples

Looking to showcase your expertise, captivate your audience, and generate valuable backlinks for your website? Infographics are the perfect tool…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 28, 2024

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Content Repurposing 003
Content 13 min

What Is Content Repurposing and How Does It Work?

What if I said you didn’t need to spend several hours brainstorming social media posts or dedicate the next day…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 25, 2024
Content Creation Strategy 003
Content 16 min

Content Strategy: What Is It & How to Create One (2025)

By now, you know content is key to promoting your business and building authority, trust, and credibility with prospective customers.…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 24, 2024
A graphic that says "How to Use Google Keyword Planner for SEO."
Tools & Tech 12 min

How To Use Google Keyword Planner for SEO

There are a lot of free SEO tools on the market, but Google Keyword Planner remains one of the most…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 23, 2024
A graphic that says "Best App Store Optimization Agencies of 2025."
ASO 16 min

Best App Store Optimization Agencies of 2025

There are almost five million apps in the Apple App Store and more than two million in Google Play. So,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 20, 2024
19 A Guide to App Store Keyword Research
ASO 15 min

A Guide to App Store Keyword Research

Have you recently launched an app but aren’t sure how to optimize your listing? Or has your app been listed…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 19, 2024

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