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Digital Marketing Blog

CRO / UX 2 min

Infographic: How Colors Affect Conversions

Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can…
Marketing 17 min

Tony Hsieh, Zappos, and the Art of Great Company Culture

Shoe selling shouldn’t come to mind when you hear the name Zappos. While the company does sell shoes and other…
ASO 5 min

How to Market Your Mobile App

After doing some research in your industry, you discover that you need more than just a mobile website for your…
Marketing 10 min

How to Copy Google’s Culture of Success to Boost Employee Happiness

It’s pretty well documented that Google has a unique culture. It’s not the typical corporate culture. In fact, just by…
SEO 6 min

How to Unlock Your ‘Not Provided’ Keywords in Google Analytics

Google Analytics is a fantastic resource for any website owner. From small hobby sites to government organizations, Google Analytics is…

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Ecommerce 6 min

5 Ways to Make Your E-Commerce Website Search Feature Convert

Compared to other metrics, site search usually gets passed over as one of those things you’ll improve “soon.” It’s not…
Marketing 7 min

How to Avoid the Destructive Power of Adjectives in Your Marketing Copy

Adjectives are a copywriter’s nightmare. Pick the right adjective and your sales copy is memorable and persuasive. Choose the wrong…
CRO / UX 8 min

Are You Making These 5 Common Website Navigation Mistakes?

It’s critical. The design of a website’s navigation has a bigger impact on success or failure than almost any other…
Marketing 10 min

Sell More This Year by Not “Selling” at All – 3 Simple Guidelines, and One Perfect Secret Weapon

You’ve heard it said that people love to buy, but hate to be sold. Nowhere is this more epitomized than…
Social Media 5 min

5 Ways to Automate Your Pinterest Marketing Strategy

Did you know that, according to Vertical Response, 71% of small businesses never use Pinterest? And did you know that…

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The 5 “Must Have” Metrics for Your SaaS Business

There’s an acronym out there: KPI. It stands for Key Performance Indicators. It’s a fancy way of saying “the most…
Content 9 min

How to Keep Content Thieves from Stealing Your Work

Plagiarism is a problem of epidemic proportions on the internet. It has been much too easy for someone to copy…

How to Track Offline Marketing Campaigns with Analytics

If you have been following the Neil Patel blog for a while, you know there is plenty of valuable information…

The Google Analytics Conversion Funnel Survival Guide

Every online business has steps that people must take to become a customer. You can say that ad supported businesses…
Marketing 16 min

6 Ways You Can Improve Churn Rate and Increase Revenue

There’s a lot of focus in the business world on making sales. But a less talked about (and arguably more…

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