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Digital Marketing Blog

Digital PR 2 min

How to Determine if a Link is Good or Bad

Links can significantly impact your search performance — for better or worse. Regardless of whether you choose to use black…
Content 2 min

6 Content Writing Strategies That’ll Help You Acquire More Organic Traffic

Content. Traffic. Revenue. These are the 3 things that truly matter. Every other metric is secondary in your content marketing…
SEO 22 min

Building a Successful Organic Traffic Pipeline in 5 Steps

If you want consistent organic traffic to your website or blog, you’ve got to put an organic traffic pipeline in…
Social Media 2 min

How Brands Can Take Advantage of Snapchat (Infographic)

Sometimes it’s the craziest ideas that take off. A social network where users send and read 140 character messages. An…
Content 2 min

How Often Do You Need to Blog? 5 Simple Steps That’ll Help You Know

One of the biggest blogs in the world, Huffington Post, got its start by publishing one blog post every 58…

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CRO / UX 2 min

16 Hacks That’ll Get Your Call-to-Action Buttons Clicked

Visitors who don’t click don’t convert. And, without those clicks on your call-to-action buttons, you’re not going to get subscribers,…
Marketing 2 min

Comparing the ROI of Content Marketing and Paid Advertising

Is there any rule that says you shouldn’t invest money in paid channel advertising as opposed to a content marketing ROI strategy? I…

5 Must-Know Google Analytics Strategies To Measure SEO Success

You know what they say, “If you can’t measure it, you can’t improve it.” In search engine optimization, measurement is…
SEO 2 min

How to Create a Spectacular 404 Error Page (with 12 Examples)

It’s exciting to see a consistent stream of new visitors to your website. It indicates that people are liking and…
Content 3 min

Why Content Goes Viral: 7 Insights Learned from Analyzing 100 Million Articles

Can you trust the results from an analysis of 100 million articles? Considering that the sample size is so huge,…

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Paid Ads 13 min

Increase Your Google Ads ROI With These 5 Tips

If you’re a diehard Google Ads campaign manager like me, then you’re always searching for an edge you can use…
Influencer 6 min

How Influencer Outreach Can Revive Your Content Marketing Strategy

91% of all B2B marketers say they do content marketing. However, long-term sustainability continues to be a challenge. As more…
SEO 2 min

How User Behavior Affects SEO

Organic search rankings are heavily influenced by user behavior data. If you want to stay at the top of major…
Paid Ads 2 min

New to AdWords? Avoid These 10 Common Budget Killing Mistakes

What’s the scariest thing for a small business owner to pull the trigger on? I bet pay per click (PPC)…
Paid Ads 2 min

5 Steps to Creating a Profitable Facebook Advertising Campaign

Almost all Internet users do two things on a regular basis: They use search engines. They use Facebook. As a…

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