If you’re like most website teams, you know that promotion is a necessary part of the job.
But what if you’re struggling with budget issues? Or maybe you just want to make sure you’re using every tactic possible.
Don’t worry—I’ve got you covered! In this article, I’ll discuss 12 ways to promote your website for free. So read on and start promoting your website today!
Why Website Promotion Is Essential
If you want people to find your website, you need to promote it. Think about it—how will they know your website exists if you don’t tell them? Website promotion is essential in order to drive traffic to your site and increase its visibility online.
There are many different ways to promote your website. Some of the most common include SEO, social media marketing, and content marketing. But just because these methods are popular doesn’t mean they’re the only ones you can use. In fact, there are many other ways to promote your website—and some of them are even free!
The best practices to follow include trying to integrate these measures with your greater efforts like SEO, while still ensuring you are choosing what makes sense for your audience.
Managing Promotion On A Budget
I get it—promotion can be expensive. But that doesn’t mean you can’t promote your website on a shoestring budget. In fact, there are plenty of ways to promote your website for free. All it takes is a little creativity and effort.
12 Free Ways To Promote Your Website
So, what are some of the best ways to promote your website for free?
1. Build or Revisit Your SEO Strategy
SEO is one of the most effective ways to promote your website, and it doesn’t have to be expensive. There are plenty of free SEO tools and resources available online.
All you need to do is a little research, and you’ll be on your way to driving more traffic to your site. Not sure where to start? Check out my blog post on SEO for beginners.
SEO is an important part of website promotion, but it’s not the only thing you should be doing.
2. Repurpose Existing Content For New Channels
Do you have existing blog posts or articles that are doing well? If so, consider repurposing them for other channels.
For example, you could turn a blog post into a video or an infographic. This is a great way to get more mileage out of your content and reach new audiences.
Promoting a blog post doesn’t just have to be a direct link to the page. It can be a social media post that can live on its own, an infographic, or a link in a separate article.
Part of the strategy behind repurposing content is figuring out how and where you want to promote it. Will it be included in any emails? Perhaps a social media post? Creating a strategy around how you want to use each piece you create can help you better plan your content. Once you decide, the best way to do that is by using tools designed specifically for getting the word out. Check out this list of common promotion tools to use.
3. Post On Forums Like Reddit or Quora
Forums are a great way to promote your website. Not only do they allow you to reach new audiences, but they also allow you to build up your credibility and authority. When posting on forums, be sure to add value to the conversation and avoid self-promotion.
Reddit users are especially active and can be a great source of traffic for your website. Quora is another great forum for promoting your website. For example, you can search for conversations around a topic your business relates to. Then join the conversation and include a link to your website along with any knowledge you feel is valuable to share.
These forums are particularly helpful when promoting e-commerce products because you can get real-time opinions from consumers. These opinions may be positive and negative, but they will provide insight into how your product is being received in the market.
4. Create Free Resources
People love free stuff! Creating free resources or tools is a great way to promote your website. Not only will you be providing value to your users, but you’ll also be driving traffic to your site. And who doesn’t want that?
Some examples of free resources or tools include ebooks, templates, checklists, and quizzes. Just be sure to promote your freebies on social media and other channels. It’s always important to ensure your freebies align with your audiences. For example, a quiz may not be super-useful for a complex B2B client, but a good fit for a more casual audience.
5. Set Up A Profile on Google Business Profile
Google Business Profile is a free tool that allows you to manage your business’s online presence. This is especially important if you want to rank higher in local search results.
Creating a profile on Google Business Profile is quick and easy. Just go to the website and follow the instructions. Be sure to include relevant information about your business, such as your hours of operation, address, and website. An optimized Google Business Profile can help your business rank competitively in local map packs within the SERP.
6. Build or Improve Your Email Marketing Strategy
Email marketing is a great way to promote your website. Not only is it relatively inexpensive with a great ROI (return on investment), but it’s also an effective way to reach your target audience. If you don’t have an email list yet, now is the time to start building one. There are many free resources and tools available that can help you get started.
Some popular tools include:
- HubSpot Email Marketing
- Benchmark Email
Once you have an email list, you can start sending out regular updates. Be sure to speak to your target audience and offer value in every email. You should also include a call-to-action (CTA) that encourages recipients to visit your website.
7. Begin Guest Blogging
Guest blogging is a great way to promote your website. Not only will you be reaching new audiences, but you’ll also be building up your credibility and authority. When guest blogging, be sure to write quality content that is relevant to your target audience. You should also include a link back to your website in your author bio or within the guest post copy.
8. Look Into Outreach Marketing
Outreach marketing is a great way to promote your website. It involves reaching out to other businesses and influencers in your industry and asking them to promote your content. This is a great way to get your name out there and reach new audiences.
When doing outreach, be sure to personalize each request. You should also offer something of value in return, such as a guest blog post or an infographic.
If you’re not sure how to get started with outreach marketing, check out this list of outreach tools to help.
9. Make Sure Your Website Is Front And Center On All Materials
If you’re already promoting your website, ensure it’s front and center on all your materials. This includes business cards, flyers, and email signatures. You want to make it as easy as possible for people to find your site.
Including your website URL on all promotional materials is a simple way to promote your website. It’s also an effective way to drive traffic to your site.
10. Get Your Business In Local Directories
Local directories are a great way to promote your website. Not only will you be reaching new audiences, but you’ll also be building up your credibility and authority. When adding your business to a local directory, be sure to include relevant information such as your hours of operation, address, and website.
Some popular local directories include Google Business Profile, Yelp, and Foursquare. You can also list your business with your local Chamber of Commerce and other networking groups. Just be sure to claim your listing and fill out all of the relevant information.
11. Engage Your Target Audience on Social Media
Social media is a great way to engage your target audience. You can use social media to share updates, promote your content, and answer questions. Just be sure to remain active and engaged with your followers.
Some best practices for engagement include:
- Asking questions in your post
- Answering comments on your post
- Responding to negative comments- best to provide contact information to take the conversation offline
- Posting weekly
When using social media, it’s important to choose the right platform. Not all platforms are created equal. Some platforms, such as Facebook and Twitter, are better for sharing updates. Other platforms, such as LinkedIn and Instagram, are better for promoting content. Certain audiences are also more active on certain platforms. For example, a B2B business may find its target audience on LinkedIn, while a home services product may reach more of its audience on Facebook.
The key is to find the platform that works best for you and your business. Once you’ve found the right platform, you can start engaging your target audience.
12. Find A Partner For A Co-Marketing Campaign
Co-marketing is a great way to reach new audiences. When partnering with another business, you can promote your content to their audience. This is a great way to get your name out there and reach new people.
When looking for a partner, choose a business that complements your own. For example, if you sell health products, you could partner with a gym or a healthy food company. Just be sure to choose a business that you think would be interested in your content.
Once you’ve found a partner, start promoting your content to their audience. You can do this by sharing their content on your social media channels and including a link back to your website.
Best Practices On Choosing Ways To Promote Your Website
The takeaway here is that there are many ways to promote your website for free. All it takes is a little creativity and effort. By following the tips above, you can start driving traffic to your site and reaching new audiences.
When promoting your website, it’s important to choose the right tactics. Not all tactics are created equal. Some tactics, such as SEO and social media, are more effective than others. The key is finding the best tactics for you and your business.
If you’re unsure where to start, begin by looking at your competition, revisit what your audience values most and their content habits, then begin trying different tactics, ideally with a solid measurement strategy to find success.
These are just a few of the many ways you can promote your website for free. By implementing some or all of these tips, you’ll be well on your way to driving more traffic to your site.
The best way to find success is to be sure that you go in with a set strategy and definition of success. This way, you can determine if you are getting good ROI, need to change your tactics, or if that promotion method isn’t for you.
Just remember to be patient and consistent with your efforts. Rome wasn’t built in a day, and neither is a successful website.
What have you found most challenging about promoting your website?
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