Neil Patel

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How To Calculate Lifetime Value – The Infographic

One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget. Special thanks to @avinash.

Click on the image below to view an enlarged version of this infographic.

How To Calculate Customer Lifetime Value

Want to learn more about LTV? Then check out this short video:

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