Best Digital Strategy Agencies of 2025

Do you ever think you’re missing out on your piece of the pie? Are you struggling to achieve the same online visibility as your competitors?

There may be a simple reason.

According to Smart Insights, 47 percent of organizations don’t have a clearly defined digital strategy, and that’s why it might be time to consider working with an agency.

Selecting the right digital strategy agency is critical for sustainable business growth. A fresh perspective from an outside eye can make all the difference and transform your online fortunes.

I understand that finding the right digital strategy agency can be tough, so I’m here to help you out. 

I’ve created a list of the top agencies for 2025 and detailed some tips to help you find the best one for your specific needs. 

Key Takeaways

• A digital strategy agency can give you a fresh perspective, help you define your strategy, and enable sustainable business growth.
• Leading digital strategy agencies in 2025 excel in niche areas such as AI-driven personalization, omnichannel strategies, or data-driven insights to meet evolving client needs.
• Agencies prioritizing tailored solutions, transparent communication, and measurable results stand out as industry leaders.
• Top agencies leverage cutting-edge tools, such as AI, automation, and advanced analytics, to deliver innovative and effective campaigns.
• Top agencies focus on sustainable growth by aligning marketing strategies with core business goals.

Table of Contents

• Key Takeaways
• 1. NP Digital — Best For Comprehensive Digital Strategy
• 2. REQ – Best for Enterprise Business Strategy and Crisis Management
• 3. Usman Group – Best for User-Centric Mid-Market Business Strategy
• 4. DeSantis Breindel – Best for Brand Transformation and Strategic Messaging
• 5. Mabbly – Best for Data-Driven Digital Strategies
• 6. Ironpaper – Best for Small Business Growth
• 7. SmartBug Media – Best for Inbound Marketing and HubSpot Expertise
• 3 Characteristics That Make a Great Digital Strategy Company
  • 1. A Future-Focused Mindset
  • 2. Transparent Collaboration
  • 3. Proven Track Record in Implementation
• What To Expect From a Leading Digital Strategy Company
• Emerging Trends in Digital Strategy for 2025
  • AI and Machine Learning in Digital Marketing
  • Personalization at Scale
  • Privacy-First Marketing
  • Other 2025 Trends
  • How to Choose the Right Digital Strategy Company for Your Business
    • What should you look for from a digital strategy agency? Use these steps to help you make the right decision:
• FAQs
• Conclusion

1. NP Digital — Best For Comprehensive Digital Strategy

At NP Digital, our primary focus is driving revenue growth through data-backed strategies. Our strategies focus on generating real results for businesses of all sizes, whether that’s more traffic, leads, or revenue. And our agency has learned from the best.

As an example, our blog is enormously successful and it features thousands of blog posts. We’ve also produced millions of words, and I’ve used content marketing to build three companies.

I do the same thing for clients with my agency, NP Digital. We use our content marketing, SEO, and analytics expertise to develop digital strategies that help our clients maximize the results of content marketing, paid advertising, and SEO campaigns. This omnichannel approach is essential to digital marketing because it allows a consistent, integrated customer experience across different touchpoints. For example, a retailer’s app could remind a customer about items left in their cart, and the desktop site lets them complete the purchase seamlessly.

NP Digital’s client list includes:

• Adobe
• NCSA
• Western Union
• Nexcess
• Tandem Diabetes Care Inc.
• TechCrunch
• Universal Technical Institute
• Lantern
• CNN
• SoFi

Aside from enterprise clients, NP Digital also works with SMBs (small businesses). Some clients include:

• Homeway Real Estate
• Hero Helping Pets
• BigSky
• Tentrr

It’s always rewarding to see hard work recognized, and we take pride in the accolades we’ve achieved over the years. These honors help reinforce our position as thought leaders in the digital marketing space and continue inspiring us to deliver outstanding results for our clients. 

2. REQ – Best for Enterprise Business Strategy and Crisis Management

REQ is a Washington, DC-based, award-winning digital marketing strategy agency with enterprise-level experience. They’re industry veterans with some of the best talent in the business. 

REQ works with large-scale companies and services include:

• Branding 
• Advertising
• SEO
• Public relations
• Online reputation management
• Content
• Design
• Social media
• Technology solutions
• Analytics 

They offer comprehensive solutions for your marketing and digital strategy needs, and have been named in the Inc. 500 and Deloitte Fast 500 lists, while also being named one of the fastest-growing companies in America. REQ has also received accolades for outstanding work and campaigns from the American Advertising, Gartner, W3, and Webby awards. 

REQ’s client list includes brands like:

• RipCurl
• Human Rights Campaign
• Health Ade
• GCOM
• HireRight
• Excella
• Clever Care

3. Usman Group – Best for User-Centric Mid-Market Business Strategy

The Usman Group was established in 2006 and it’s a minority-owned strategic digital agency working with “select corporate, nonprofit, and academic institutions.” 

The Usman Group tailors digital communications and technology strategies for mid-sized businesses. It provides analysis, execution, and measurement to help clients deploy successful campaigns. Its services include creating websites, mobile apps, and integrated digital marketing programs.

In its client engagements, the agency applies the four key principles of design thinking: learn from people, identify patterns, make solutions tangible, and iterate continuously to “find the best solutions that solve our clients’ complex challenges.”

Usman Group’s client list includes:

• Chicago Sun-Times
• Priceline
• Baird
• Diversity Jobs
• The National Safety Council
• SilkRoad
• University of Chicago
• Motorola

4. DeSantis Breindel – Best for Brand Transformation and Strategic Messaging

DeSantis Breindel is a digital strategy agency based in New York City. They partner with organizations and create tailored brand strategies during significant transitions like mergers or spin-offs. This global B2B branding agency has over two decades of experience building brands, especially in financial and healthcare services, and provides the following services:

• Spinoff branding 
• Merger and acquisition branding 
• Brand valuation
• Growth branding

With over 366 years of combined experience, DeSantis’s team of strategists, writers, and designers focuses on branding and customer-centric experience design.

A notable example of their success involves their work with E2open. DeSantis created a successful campaign through a clear brand strategy, modern visual identity, and consistent messaging across all platforms. This resulted in improved customer engagement, brand perception, and sales.

The campaign also ranked in the top 4 percent of all campaigns evaluated by System 1, a well-known company that studies ads’ effectiveness. 

DeSantis Breindel’s client list includes:

• Neuberger
• Berman Group
• Enerflex
• Precision IQ
• Fenwick
• LPL
• Littler
• Brownstein 

5. Mabbly – Best for Data-Driven Digital Strategies

Mabbly, launched in 2013, is a Chicago-based digital strategy company. It helps clients identify the “Pivotal Problem” that stops a business from progressing, such as inconsistent marketing or unclear messaging.  crafts data-driven solutions and implements cross-disciplinary strategies for sustainable growth.

Their services include:

• Brand identity
• Content creation
• Creative design
• Web development
• Graphic and motion design
• Promotional materials
• Campaign execution to enhance brand visibility. 

Mabbly’s client list includes:

• BioSphere
• Workiva
• The Lactation Network (TLN)
• Okamura
• FanOSx
• Tiger 21
• HiTide Capital
• Microsoft

6. Ironpaper – Best for Small Business Growth

Ironpaper bills itself as a B2B digital growth agency. It aims to help clients “achieve growth through marketing and sales.”

This digital strategy marketing agency uses digital growth methods that it can measure, test, and optimize for the greatest efficiency to:

• Improve performance
• Create strategic insights
• Position companies as leaders in their sectors

Ironpaper says it’s “obsessed with growth,” aiming to “improve their buyer’s journey and generate more sales opportunities.”

They use a data-driven, creative process and offer marketing, sales, content, design, web, and strategy.

Ironpaper’s scalable and cost-effective strategies make it ideal for startups and small businesses. For example, recent results include a 58 percent increase in direct traffic leads and an 86 percent increase in organic search conversions for a healthcare technology company they worked with.

Ironpaper’s client list includes:

• Goddard
• Steelcase
• PCS Software
• Crossfit eCommerce
• LendKey

7. SmartBug Media – Best for Inbound Marketing and HubSpot Expertise

Smartbug Media is a HubSpot Elite partner and part of its Partner Advisory Council. Its accreditations include HubSpot CRM Implementation, onboarding, platform enablement, and data migration. It’s also HubSpot Advanced CMS Implementation Strategy certified. 

Inbound marketing and CRM integration are essential parts of modern digital strategies. Content, email, social marketing, and SEO continue to help clients achieve results online, and when combined with CRM integration, the results can be even more dramatic.

Integrating inbound marketing with CRM allows you to personalize content, nurture leads, give you data and analytics, and enable better decision-making. If you don’t want to go it alone, you might want to consider working with a strategic digital agency.

The agency has industry specializations in SaaS, finance, healthcare, senior living, etc, and services include:

• Demand generation
• Paid media
• Sales enablement
• Customer success.

Smartbug’s client list includes: 

• Kansas State Agency
• Discovery Life Sciences
• BNC National Bank
• Intellichart

3 Characteristics That Make a Great Digital Strategy Company

What should you look for in a digital strategy agency? Great question. Aside from excellent communication skills, an emphasis on white hat practices, and technical expertise, there are other qualities you’ll want to look for. Below are three of the most important.

1. A Future-Focused Mindset

You’ll want to work with an agency with solid foundational skills and the ability to develop a robust digital strategy.

But you’ll also want a digital strategy company that stays ahead of trends like AI, data privacy, and evolving customer behavior.

Here’s why.

Eighty percent of marketers feel AI has positively impacted their work, helping them refocus their creativity and make more impact. But it’s not just the marketer’s creativity that benefits.

AI automates repetitive tasks, enhances personalization, and provides real-time feedback. It also allows your agency partner to change tactics, making client services more efficient; everyone wins.

You’ll also want an agency mindful of data privacy and evolving customer behavior; your agency should know how to adapt its market strategies to maintain customer trust.

Finally, new trends mean customers develop new habits. Believe me, to get the best results, you’ll need an agency that stays ahead of what’s new.

2. Transparent Collaboration

Like me, I’m sure you want to make data-driven decisions. That means working with agencies that are open and transparent about what they do and how they do it.

You don’t want an agency that leaves you floundering and not knowing what to expect from their strategy. You also don’t want to be scratching your head, wondering where all your hard-earned money is going.

When an agency is upfront and readily shares data with you, it keeps them accountable and ensures you’re in the loop.

Look for an agency that puts everything in writing, detailing everything they’ll do, and tracks results so they show you detailed reports. That way, everyone is in the picture and you can be certain you’re getting your money’s worth.

3. Proven Track Record in Implementation

A good digital strategy company can tailor their marketing solutions to fit your specific business goals and target audience and execute them effectively across multiple platforms. 

Here’s what to look for to assess an agency’s ability to roll out digital marketing strategies:

Multi-channel experience: An experienced agency should be well-versed in working with various digital marketing channels like social media, SEO, PPC, and email marketing. They should also be able to demonstrate a tailored approach for each channel. 

Regular reporting and analytics: Look for an agency that provides transparent reporting on campaign performance and ask how it uses analytics to inform its strategies. This shows the agency regularly monitors campaign performance and can pivot strategies quickly based on fresh trends or consumer behavior.

Proven case studies: Check an agency’s website for case studies that showcase previous success in previous campaigns. Look for stats related to metrics like increased conversions, click-through rates, engagement, brand visibility, or ROI.

Client testimonials: Last but not least, look at feedback from previous clients to gain insights into how effective and reliable the agency is. Testimonials often detail specific experiences, which can help you understand the agency’s practical skills and approach. 

What To Expect From a Leading Digital Strategy Company

Look for a strategic digital agency with the following characteristics: 

• A clear track record: To build trust and confidence, look for agencies that can show effectiveness by providing samples, references, case studies, and reviews that showcase successful results for previous clients. 
• Clear milestones: Look for evidence of well-defined milestones, timelines, and deliverables that illustrate the agency’s ability to create and implement a successful plan. They should provide a comprehensive timeline outlining the implementation process and when you can expect to start seeing results.
• Agency procedures: Understanding how your agency plans to approach your campaign or project is vital. This information should be detailed in their strategy document, outlining expectations, goals, and the overall approach to your needs.
• AI-powered analytics: Ask how your agency uses AI-driven insights to assist with data-driven decisions, real-time sentiment analytics, trend prediction, and analyzing large volumes of data to understand customer behavior and improve personalization campaigns. (A fantastic example is Coca-Cola. The company used AI-driven marketing analytics to measure social media reactions to its “Share a Coke” campaign and further refine its marketing.)
• Omnichannel marketing: Your agency should develop strategies that create a seamless and integrated customer experience across all channels and touchpoints, both online and offline. This ensures consistent messaging and engagement and enhances brand loyalty. 
• Customization and agility: Ask how your agency tailors marketing efforts to individual consumer preferences and behaviors. Look for case studies demonstrating its agility in responding to market changes and keeping its campaigns relevant and effective. 

Emerging Trends in Digital Strategy for 2025

Trends such as AI and machine learning, the drive for personalization at scale, and a shift towards privacy-first marketing prioritizing consumer trust and data protection are shaping the future of digital strategy companies. Let’s take a look at them in more detail below:

AI and Machine Learning in Digital Marketing

In 2025, AI and machine learning will continue to revolutionize digital marketing. Aside from automating tasks and predicting customer behaviors, AI will continue to enable hyper-personalization, and help marketers improve ROI thanks to more detailed data insights. 

Additionally, machine learning algorithms help improve ad targeting and personalize experiences in real-time. It can also assist with sales forecasts, segment customers, and automate customer service with chatbots.

Personalization at Scale

You’ve heard of personalization, but what about personalization at scale?

By leveraging AI, machine learning, and customer data, brands can create tailored content, recommendations, and interactions for individuals, regardless of their segment size. This level of personalization boosts engagement, builds stronger customer relationships, and enhances conversions by providing the right message to the right person at the right time, even across global audiences. 

One example is Netflix, which scans the viewing habits of viewers so it can make recommendations for new shows. Another is Amazon, which shows recommendations to users based on their buying and search history.

Privacy-First Marketing

Consumers are more aware of how their data is used, and marketers must prioritize transparency, consent, and security in their campaigns. Brands are moving away from third-party cookies and adopting privacy-focused tools, such as first-party data strategies and privacy-preserving technologies like AI-driven consent management platforms. This shift helps build trust with consumers while maintaining effective targeting strategies.

Other 2025 Trends

We’ve already seen AR/VR, the growth of voice search optimization, and the increasing dominance of video content across platforms, and these trends will continue to play a crucial role in digital marketing. For example, live-action and animated videos are likely to become more popular, according to Wyzowl. AI is also having an impact here, with 51 percent of marketers saying they’ve used AI tools to make videos.

Additionally, sustainability and social responsibility are becoming key pillars of marketing strategies as consumers demand more ethical brand practices. Research highlights how brands that embrace sustainability and social responsibility are likely to thrive, so everyone benefits.

The shift to mobile-first tactics also continues as smartphone usage rises, and marketers increasingly leverage micro-moments to engage customers with relevant content.

How to Choose the Right Digital Strategy Company for Your Business

What should you look for from a digital strategy agency? Use these steps to help you make the right decision:

• Check the agency’s portfolio: Do they work in your niche, and how successful have their past strategies been? You can assess this by looking for testimonials and case studies or by clicking on the ‘Work’ page. 
• Check online reviews: Visit independent review sites, or ask around in networking or online forums for recommendations.
• Business size: Do they work with SMEs or large enterprises? Pick an agency that’s a good fit for your business size and goals.
• Pricing: Does their pricing model work for you? Some ask for a percentage upfront. Others seek retainers, or work on an hourly or per-project basis. Decide which model works best for you.
• Budget: Can they do what you want for your available budget, and will your budget get the results you want? Be clear on this at the start.

FAQs

What is a digital strategy agency?

A digital strategy agency helps businesses create and execute marketing strategies to achieve their goals and improve online performance.

What does a digital strategy agency do?

A digital strategy agency helps businesses plan, implement, and optimize their digital channels, technologies, and tools to achieve their goals. They specialize in improving a business’s marketing, operations, customer experience, and areas of weakness. Overall, they help fuel business growth and revenue.

How to choose a digital strategy agency?

Start by deciding what you want your digital strategy to achieve. For example, you may want more brand awareness, conversions, an improved user experience, or to test new technologies.

Next, search for an agency with niche expertise, read their case studies and testimonials, and read their online reviews. You’ll also want to ask questions. For instance, how do they personalize a strategy to your business? How does the digital strategy company keep pace with trends and new technologies? 

Ask about analytics and results tracking, too. How do they monitor if they’re on course, and how do they measure ROI?

Conclusion

Choosing the right digital strategy for your business is essential, especially when changes in marketing trends can significantly impact your success. You need a plan to guide you, outlining where you are, where you want to go, and how to get there. Having a fresh perspective from an outside eye can mean the difference between success and failure. 
Remember, executing your digital strategy plan is even more important than simply having a plan.  Use this pool to choose a digital strategy agency to partner with you to achieve your business goals.