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News & Trends

News & Trends 12 min

What Impact Will a Cookieless Future Have on Digital Marketing?

What’s the one thing you rely on for daily information updates? Your smartphone, maybe? Now, imagine a day when your…

Google Marketing Live 2023 Highlights And My POV

Today we watched the exciting announcements from Google at Google Marketing Live, a momentous event highlighting all the major exciting…

What Google’s New AI Search Engine Mean for SEO and Paid Ads

It’s been a few weeks since Google announced that they are releasing a new version of their search that is…
News & Trends 32 min

Behind the Scenes with the Global NP Digital Brand

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know…

Project Magi: Google is Making a Major Change to Search

According to the New York Times, Google has 160 engineers working on Project Magi. Project Magi is a stepping stone…

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9 Content Marketing Trends to Increase Traffic

As we move further into the 21st century, it’s important to keep on top of the latest trends in order…
News & Trends 13 min

How Does Google’s Helpful Content Update Impact SEO?

Have you heard about the uproar of algorithms on the internet in recent history? Google recently released a new update…

Search Beyond Search: The Biggest Opportunity in Digital Marketing

When you think about search, what comes to mind? I bet you are thinking “Google”. But there is more to…

Google’s Spam Update Just Completed: Here’s What Happened

Occasionally, Google rolls out their spam update which just ensures that the results on Google aren’t filled with spam. Because…
News & Trends 10 min

5 Ways to Use Google Trends for SEO Research

As marketers, our job is to capitalize on what’s popular in the “here and now.” When big news hits, how…

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News & Trends 11 min

6 Blogging Trends to Capitalize on This Year

It’s no secret that blogs can be very profitable in the world of content marketing. Over 409 million people view…

Comprehensive Guide to NFTs for Marketers

You’ve likely heard of NFTs already. But did you know they can be used in marketing? NFTs are taking the…

5 Hacks to Attract Gen-Z Consumers

Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of…

What is Google Currents? Overview, Alternatives, and Features

You’d be forgiven for not knowing anything about Google’s latest Workspace app, Google Currents. The search company has hardly gone…

How to Use Blockchain in Marketing Data Security

The boom of Bitcoin has made blockchain technology a trending topic. However, it wasn’t always viewed in the most favorable…

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